Product Marketers: How Have Retailer Attitudes to P-O-P Changed? Survey Indicates Use of Outside Merchandising Services will Grow Snack Selling Success What Are Executives' Greatest Concerns Regarding P-O-P Advertising? Miller Genuine Draft Tests New Packages, P-O-P In South How Much of an Executive's Time is Spent Evaluating P-O-P Displays? Do you measure the effectiveness of your P-O-P? Consumer Behavior Study Measures Promotion Effectiveness Product Marketers: Do You Have In-House P-O-P Design Capabilities? In 1995, How Will Consumer Products Marketers Hire P-O-P Vendors? First Previous 77 78 79 80 81 Next Last