Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: Do You Have In-House P-O-P Design Capabilities? In 1995, How Will Consumer Products Marketers Hire P-O-P Vendors? What Are Your Greatest Concerns Regarding P-O-P Advertising? Who Typically Sets Up Your P-O-P at Retail? Product Marketers Say P-O-P Usage To Grow in 1995 How Have Retailers Attitudes to Vendor-Supplied P-O-P Changed in the Past Year? 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Frito-Lay's Top 10 Questions for Potential P-O-P Suppliers Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly First Previous 78 79 80 81 Next Last