How Important is P-O-P in Your Marketing Efforts Which Factors do Clients Consider when Selecting Suppliers? How Have Retailer Attitudes to P-O-P Changed? Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? The P-O-P Purchasing Budget for Cosmetics/Drug Marketers Product Marketers: Who Sets Up Your P-O-P at Retail? Product Marketers: What Form Do Display Allowances Most Often Take? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? What Are Your Chief Concerns Regarding P-O-P Advertising? First Previous 50 51 52 53 54 Next Last