Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: Do You Plan to Increase the Use of In-Store Media in 1998? Which Factors Do Clients Consider When Selecting Suppliers? In 1998, How Will Consumer Product Marketers Hire P-O-P Vendors? Product Marketers: How Have Retailer Attitudes Toward P-O-P Changed? Product Marketers: How Much of an Executive's Time is Spent Evaluating P-O-P Displays, Signs and Fixtures? Product Marketers: What Form Do Display Allowances Most Often Take? Product Marketers: Do You Measure the Effectiveness of Your P-O-P Displays? Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? What Are Your Chief Concerns Regarding P-O-P Advertising? First Previous 52 53 54 55 56 Next Last