How has the practice of paying P-O-P display allowances changed in the past 12 months? Who Typically Sets Up Your P-O-P at Retail? What Form Do Display Allowances Most Often Take? Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories Product Marketers: Do You Pay Display Allowances To Obtain Retail Placement of P-O-P? Supermarkets Increase Some P-O-P Placement Do You Pay for Placement? How Do You Pay for Placement? EDLP versus Promo-Oriented Chain and Independent Food Retailers: Opinions, Acceptance of P-O-P First Previous 23 24 25 26 Next Last