1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) What Retailers Consider in the Decision to Accept Vendor-Supplied P-O-P Product Marketers: Do You Pay Display Allowances to Obtain Retail Placement of P-O-P? How has the practice of paying P-O-P display allowances changed in the past 12 months? Product Marketers: Do You Pay Display Allowances To Obtain Retail Placement of P-O-P? Who Typically Sets Up Your P-O-P at Retail? What Form Do Display Allowances Most Often Take? Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories Supermarkets Increase Some P-O-P Placement How Do You Pay for Placement? First Previous 24 25 26 27 Next Last