Home Center Retailers: Where Does P-O-P Go? Food Products: Display Duration & Price Reduction Top 25 Liquor Brands: Displays Placed over the Holidays C-Store Tobacco P-O-P: Placement Determines Customer Exposure Retailers: Display Activity, Effectiveness Potential Display Locations Packaged Drink Product Trade Promotion Support Mix Retail Merchandising & Design P-O-P Development Process Final Decision-Making Involvement Percent of Final Decisions Made in Store First Previous 24 25 26 Next Last