Product Marketers: Who Sets Up Your P-O-P at Retail? Retailers: What Percentage of Manufacturer-Supplied Displays are Actually Set Up in Your Stores? 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) How has the practice of paying P-O-P display allowances changed in the past 12 months? Who Typically Sets Up Your P-O-P at Retail? What Form Do Display Allowances Most Often Take? Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories Product Marketers: Do You Pay Display Allowances To Obtain Retail Placement of P-O-P? Supermarkets Increase Some P-O-P Placement Do You Pay for Placement? First Previous 24 25 26 27 Next Last