Southeastern Grocers
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Headquarters
815 Pelham Rd S, Jacksonville, Alabama -
Annual Global Sales
$7,500,000,256
Total U.S. Sales
$6.94 billion for 2022, according to the National Retail Federation
*As a private company, Southeastern Grocers does not regularly disclose sales
Total U.S. Stores
592 stores in Florida, Georgia, Alabama, Louisiana and Mississippi (as of July 2022)
Key Facts
- Dissolved the Bi-Lo banner entirely in 2021 by selling the stores, mostly to Ahold Delhaize's Food Lion
- Majority of portfolio consists of the Winn-Dixie banner. In August 2023, Aldi entered into an agreement to acquire approximately 400 Winn-Dixie and Harvey's Supermarket stores
- Declared bankruptcy in March 2018 and completed restructuring two months later after closing 94 stores
- Loyalty program boasts more than seven million active members who account for more than 85% of sales
Key Executives
- Chief Executive Officer and President: Anthony Hucker
- Executive Vice President and Chief Financial Officer: Brian Carney
- Chief Merchandising Officer: Dewayne Rabon
- Chief People Officer: Raymond Rhee
- EVP, Store Growth, Operations: Eddie Garcia
- Regional VP: Joey Medina
- VP, Dairy and Frozen Food. HBC, Nonfood, Health Foods: Susan Moore
- VP, Pharmacy and Operations: Gayle Shields
- Senior Director of Own Brands: Brooke Rice
Resources
- Market Position and Strategy Overview
- Must-Know Terms
- Promotional Strategy
- Merchandising
- Collaborative Alliances
- Displays and Signage
- In-Store Media
- Store Formats/Growth
- Special Departments/Services
- Customer Segments
- Internet Marketing
- Mobile Marketing
- Social Media
- E-Commerce
- Circulars
- Loyalty Programs
- Private Label
- Cause/Community Programs
- Advertising Strategy
- Solution Providers
- Sponsorships
- Marketing Expenditures
Market Position and Strategy Overview
Market Position and Strategy Overview
Southeastern Grocers operates approximately 400 stores in Florida, Georgia, Alabama, Louisiana and Mississippi under the Winn-Dixie and Harveys Supermarket banners. Having multiple formats allows the retailer to compete with traditional supermarkets along with alternative grocers and dollar stores. The regional supermarket group in January 2024 sold off its 28 Hispanic-focused Fresco Y Mas stores to Florida-based Fresco Retail Group.
Owned by private equity firm Lone Star Funds, SE Grocers filed for Chapter 11 bankruptcy protection in March 2018 and completed restructuring two months later after closing 94 stores. Now, the retailer is on a turnaround path and part of its path includes dissolving the Bi-Lo banner entirely in 2021 by selling the stores, mostly to Ahold Delhaize's Food Lion. This decision allows SE Grocers to primarily focus on growing its remaining banners. About 87% of the remaining portfolio will consist of the Winn-Dixie banner.
Must-Know Terms
Must-Know Terms
- SE Grocer Rewards: A retailer-wide loyalty program launched in July 2018 following the end of Plenti.
- Prices Down and Staying Down: Ongoing campaign that provides long-term discounts thousands of SKUs from national and private-label brands in a bid to improve the retailer's value perception.
- What a Deal: The retailer's signature purchase incentive gives loyalty cardholders who purchase one or two qualifying SKUs free items from the same manufacturer or adjacent private-label or national-brand products.
Thought Starters
- The retailer's banners are very different, with Harveys focused on value and Winn-Dixie using a standard supermarket model.
- The regional supermarket operator is desperate to distinguish itself in its competitive market and has largely focused on attracting deal-loving shoppers by mixing consistently low prices with major purchase incentives, with a particular emphasis on BOGOs.
- Take note of the retailer's in-store circular publishing schedule as its one of the best places for brands to stand out.
Promotional Strategy
Promotional Strategy
The retailer combines standard weekly high-low promotions with long-term discounts dubbed "Down Down" at Winn-Dixie and "Low and Staying Low" at Harveys. Winn-Dixie's "Down Down" program offers reduced prices on more than 150 everyday SKUs, with items updated each season.
Stores continue to heavily rely on sales promoted through weekly circulars. Common tactics include BOGO deals and offering bonus points through the loyalty program on select products or categories. BOGO deals and similar incentives such as buy two, get one free are particularly common.
The value-focused Harveys banner tries to compete with dollar stores with a "$1 Zone" that stocks up to 1,200 SKUs.
For the 2023 holidays, Winn-Dixie offered opportunities to save, including a Thanks-Winning holiday meal for $30 that includes a turkey and several holiday sides. Winn-Dixie also introduced a "Price Hold" program, with lowered prices on more than 1,000 commonly shopped items through Jan. 7, 2024. Winn-Dixie and Harveys Supermarkets brought back the Price Hold option in March 2024, giving customers additional chances to save by using the retailers' reward apps, discount program and coupons.
Ongoing Programs
- Pick 5: Harveys offers five select meat SKUs for $19.95.
- Price Alert: Significant discounts on a specific SKU offered to loyalty cardholders for two days.
- What a Deal: Offers loyalty cardholders several free complementary SKUs with the purchase of one item.
Merchandising
Merchandising Strategy
Stores follow a standard supermarket layout, with produce, floral and deli departments to one side, and fresh meat and seafood along the back. Center store categories include hair care, beverages and stationery. A small general merchandise section between the baby care and personal care areas focuses on kitchenware.
Stores carry an average of 70,000 SKUs, almost double the industry standard. That number is a testament to the retailer's focus on meeting the needs of a wide range of shoppers. Selection varies by store, with some stocking more gourmet food for wealthier consumers while others provide plenty of ethnic or kosher products. Stores also emphasize organic and gluten-free SKUs, with 28 Winn-Dixie locations boasting separate gluten-free merchandising areas.
Harveys stores employ an energetic bright yellow color scheme, with perimeter departments identified by black letter on the yellow walls. Stores have revamped meat departments that stock larger packages and a $1 Zone in the center of the store stocking 1,200 products across numerous categories.
The retailer is very focused on local products, clearly marking them in stores. Start-ups are encouraged to pitch products to the company which have included hot sauce, coffee and pickled vegetables. Southeastern Grocers sources produce from local farms whenever possible, with 30% of in-season produce – 150 varieties of fruits and vegetables – coming from the Southeastern U.S. It has also been emphasizing local prepared foods, renaming some SKUs that had previously been sold under store brands to highlight the producers.
All stores sell beer and wine, and boast an extensive refrigerated alcohol section. Liquor is not sold in some Southeastern Grocers supermarkets due to state laws, so 140 locations have adjacent liquor stores. Pharmacies are found at 79% of Winn-Dixie and 28% of Harveys locations.
Collaborative Alliances
Collaborative Alliances
Southeastern Grocers generally prefers to bring CPGs into its own seasonal scale events, but provides opportunities for some manufacturers to stand out:
- The retailer regularly ties in to FSI events from Procter & Gamble and Unilever with purchase incentives promoted with circular activity.
- An annual back-to-school bulk-purchase incentive with General Mills activates the manufacturer's Box Tops for Education cause platform. A similar promotion runs during the January return to school period.
- Southeastern Grocers has run exclusive sweepstakes with manufacturers including Tyson Foods.
Southeastern Grocers maintains supplier standards on segrocers.com/community and omnichannel solutions on segconnects.com/key-channels. Winn-Dixie maintains a supplier help center on winndixie.com/about/vendors where it offers vendor policies and guidelines plus other information. Find more on the retailer's omnichannel solutions.
Displays and Signage
Displays and Signage
Southeastern Grocers typically limits its brand-supplied displays to floorstands, shelf trays, spectaculars and pallet displays. While the retailer favors scale events, account-specific promotions can earn a brand endcap space.
A seasonal section on the perimeter employs in-line headers, violators, shelf strips and shelf trays, typically using a unified theme such as "fall favorites" or "Happy Thanksgiving" to promote products from numerous brands along with generic or private label SKUs. The themes extend to Action Alley, where they appear on dump bins, coolers, frame headers and rolling carts, and can also be found on endcap displays. Pallet displays also cross-merchandise numerous products according to seasonal themes.
Dump bins, coolers and rolling carts around the perimeter promote BOGO deals and products eligible for loyalty bonus points. Brightly colored thumbs up signs are used to mark products that have been discounted as part of the "Low and Staying Low" program. The image appears on endcap headers, violators, dump tables, floorstands, cooler headers and shelf signs.
Standees, frame headers, endcap headers, window posters, stanchion signs, cooler clings, pallet displays, violators, shelf signs and in-line headers support retailer-driven promotions, private label products and services such as vaccinations. Stanchion signs, frame headers and counter cards are commonly used in perimeter departments. Most signage at Winn-Dixie is printed in both English and Spanish.
In-Store Media
In-Store Media
Southeastern Grocers chains accept a variety of third-party advertising vehicles. Among them:
- FrontLine Marketing Checkout Display: In-line branded displays at checkout for health and beauty care, OTC, general merchandise and food products are stocked and maintained over a four-week period by FrontLine Marketing of Norwalk, Connecticut.
- FrontLine Marketing Pharmacy Display: Health and wellness products are merchandised for a four-week period on a branded display unit operated by Frontline Marketing, Norwalk, CT, that appears in front of the pharmacy department and is accompanied by a digital video advertising each brand. Posters in the pharmacy display are also installed and rotated every four weeks.
- In-Store Radio: Paid ad time and promotional spots operated by InStore Audio Network, Salt Lake City, Utah.
- SmartSource: Nationally syndicated shelf talkers from News America Marketing, New York, are accepted at all chains.
- AdCart: Ad placement on dedicated areas of shopping carts at all chains.
- Digital POS Displays: In 2022, Southeastern Grocers added 2,600 digital point-of-sale displays through a partnership with Austin, Texas-based Grocery TV, a digital advertising network.
Store Formats/Growth
Store Formats/Growth
In August 2023, Aldi entered into an agreement to acquire approximately 400 Winn-Dixie and Harveys Supermarket locations. The deal is expected to close in the first half of 2024. In January 2024, the retailer completed the divestiture of its 28 Hispanic-focused Fresco Y Mas stores to Florida-based Fresco Retail Group.
Southeastern Grocers currently operates about 500 grocery stores under the Winn-Dixie and Harveys banners in Alabama, Florida, Georgia, Louisiana and Mississippi. Its retail locations also include in-store pharmacies and liquor stores.
The grocer has experimented with a variety of formats and banners as a way to reach the Southeast's diverse shopper base. For example, the retailer opened a new stand-alone liquor store concept called WDs Wine, Beer & Liquor, intending to offer a unique new destination for fine wine, craft beer and quality liquor. The first two stores are located adjacent to Winn-Dixies in Florida. Spirits cannot be sold in supermarkets in some states where Southeastern Grocers operates, so 140 of its locations have adjacent liquor stores.
Though in recent years Southeastern Grocers has upgraded 78% of its stores and acquired new locations — focusing primarily on its largest chain, Winn-Dixie — the retailer also phased out the Bi-Lo banner, selling 62 Bi-Lo and Harvey locations to Ahold Delhaize in 2020. The year prior, the retailer had closed 22 underperforming Bi-Lo, Winn-Dixie and Harvey stores in the Carolinas, Georgia and Florida, not long after emerging from Chapter 11 bankruptcy under a restructuring plan that included the closing of 94 stores.
Winn-Dixie
Winn-Dixie operates in five Southeastern states: Alabama, Florida, Georgia, Louisiana and Mississippi.
The company continues to open new stores, particularly in Florida. In 2020, it opened eight Winn-Dixie locations, and two more in 2021, along with adjacent WDs liquor stores. Into 2023, the retailer continues to expand into the north Florida market as well as renew stores throughout its Southeast footprint.
Updated stores feature:
- Contemporary color palettes
- Modern signage inside
- An expanded selection of produce
- A deli department with more lunch and dinner options as well as ready-to-heat or ready-to-cook meals, and a deli sandwich station
- A revamped meat department
- More online shopping and delivery options
Harveys
Harveys has 30 stores in Florida and Georgia. In an attempt to reach more value conscious shoppers Southeastern Grocers had renovated its Harveys stores to stress price. Harveys stores have expanded health and beauty departments, expanded meat sections, and produce departments emphasizing local products. Private labels are a major focus. Stores are primarily located in small, rural communities. An all-new cafe with an expanded seating area serving authentic Hispanic foods and beverages.
Special Departments/Services
Special Departments/Services
Southeastern Grocers has moved away from a standard model for its stores, instead more carefully tailoring services to its demographics. Remodels have removed pharmacies or seafood departments from some locations in order to expand other sections such as the deli or meat department.
Most Harveys and Winn-Dixie stores have:
- A deli stocking hot food, cold cuts and party platters.
- A bakery selling fresh bread and desserts along with custom cakes.
- A flower shop stocking flower arrangements and offering custom bouquets.
- Money transfer services via Western Union.
Additionally some Winn-Dixie locations have large Kosher departments and/or tanks in their seafood departments for live lobsters.
Harveys stores have a $1 Zone in the center of the store where low tables and gondolas create a dollar store within the store that stocks 1,200 SKUs across numerous categories.
The retailer launched Pathstone Health Services in May 2018, providing support for people with chronic diseases such as cancer and hepatitis through all of its pharmacies. In addition to providing free health screenings and consultations, vaccinations and prescription drugs, the pharmacies now also provide personalized check-ins, financial assistance for specialty drugs and free prescription delivery.
Customer Segments
Customer Segments
Southeastern Grocers is focused on growing in high-income areas and markets with large Hispanic or African American populations. Many of the retailer's shoppers are on food stamps and cuts in the programs have negatively impacted its bottom line.
Key customer segments vary by banner:
- Harveys stores are primarily located in lower-income neighborhoods in the Deep South. The chain's shoppers tend to be on tight budgets and focused on value.
- Winn-Dixie stores appeal to Hispanic shoppers with bilingual signage and circular features. They also target Millennials by emphasizing local and healthy products.
Internet Marketing
Internet Marketing Strategy
All of the websites have the same format, with a carousel ad plugging deals from the weekly circular along with current campaigns. Other display ads link to pages for ongoing marketing programs. Brands can appear on the home page if they are in the week's circular or offering coupons at a chain.
The digital circular itself does not have any special features or exclusive offers, though it does let shoppers easily share a deal on social media.
All chains have a printable coupons section operated by Coupons.com that offers approximately $250 worth of coupons for national-brand products. Winn-Dixie also has a digital coupons section that hosts about $225 worth of manufacturer coupons. The coupons range in value between 25 cents to $3 off a single SKU and are valid for between days and a calendar year. The retailer also uses the Quotient Retailer iQ platform to deliver relevant coupons to shoppers' smartphone based on data gathered online and at point-of-sale.
Other components of each website include:
- A section of brand-agnostic, often seasonal recipes from corporate chef Curtis Stone
- A pharmacy page operated by Fort Worth, Texas-based PDX that allows users to manage their prescriptions.
Chains send out one email each week that spotlights circular deals and links to recipes.
The grocer is teaming with dunnhumby to upgrade the capabilities of its retailer media network SEG Connects. Leveraging dunnhumby’s customer data science, SEG Connects will provide the retailer’s brand partners with data-driven customer insights, as well as an ability to understand marketing activity and sales attribution.
Mobile Marketing
Mobile Marketing Strategy
The My Winn-Dixie app allows users to:
- view local circulars and browse products by category,
- build a shopping list, which can also be viewed through the chain's website, and check items off it by scanning product barcodes,
- download and redeem personalized digital coupons via Coupons.com,
- scan the app in store instead of a loyalty card
- track their savings from coupons and the retailer's Fuelperks program, and
- find a store or gas station that accepts Fuelperks.
The Winn-Dixie Rx app allows users to track their prescriptions, request refills, submit new prescriptions, set dosage and doctor appointment reminders, and find nearby pharmacies. Users receive notifications via email or text when their medicine is ready. Harveys has its own version of the Rx app.
None of Southeastern Grocers' chains have mobile-optimized websites.
In 2021, Southeastern Grocers partnered with Eagle Eye Solutions and Neptune Retail Solutions to build an omnichannel marketing platform to deliver digital offers and coupons to consumers based on their preferences and behaviors. Promotions are automatically loaded-to-card directly into customers’ SEG Rewards loyalty accounts and are redeemable at checkout.
Social Media
Social Media Strategy
Winn-Dixie and Harveys Supermarket's social media strategies are nearly identical, with some flexibility for store specific deals and news. Winn-Dixie, however, posts the most frequently.
Winn-Dixie
Facebook: 265k followers (as of January 2024)
- Posts updates two to three times a week, highlighting employee appreciation, the Winn-Dixie app, contests/sweepstakes, specific store hours, private-label products, brand-agnostic recipes and occasional national brand mentions.
- The retailer has discontinued its "Winn-Dixie Latino" page.
Instagram: 20.7k followers (as of January 2024)
- Updates mostly mirror the retailer’s Facebook strategy, but are less frequent, posting approximately once a week or every 10 days. Instagram stories spotlight shoppers' favorite products, rewards program/offers, recipes and promotions. The bio links users to the Winn-Dixie website.
X, formerly known as Twitter: 21.2k followers (as of January 2024)
- Activity mostly mirrors the retailer's Instagram strategy, but Winn-Dixie has not posted since December 15, 2023.
Pinterest: 3.3k followers (as of January 2024)
- Pins focus on brand-agnostic recipes and occasionally private-label and national brand products. Boards highlight seasonal themes, such as the Super Bowl/football season, Mardi Gras and winter holidays. Pins often link to the retailer’s e-commerce website.
Harveys
Facebook: 48k followers (as of January 2024)
Pinterest: 2.1k followers (as of January 2024)
X, formerly known as Twitter: 104 followers (as of January 2024)
Instagram: 25.4k followers (as of January 2024)
E-Commerce
E-Commerce Strategy
Not all Southeastern Grocers’ locations offer pickup and delivery options, but it continues to expand the shopping opportunity to more stores.
The retailer primarily has been growing its third-party delivery partners to drive its e-commerce fulfillment, and offers multiple third-party delivery options at most locations.
Shipt
Winn-Dixie offers same-day delivery via Shipt chainwide, and also added the service at select Harveys stores. The retailer has been encouraging shoppers to sign up by offering a two-week free trial plus $15 off a shopper's first order. Alcohol delivery also is available from select stores.
Instacart
Since 2020, Winn-Dixie customers in select markets can order groceries, including fresh produce, meat and seafood, health and beauty goods, pet products, consumable baby items, via Instacart.
Ubereats
Since 2020, Winn-Dixie customers in select markets can order groceries from Ubereats, which has expanded to participating Harveys Supermarket stores as well.
DoorDash
In 2021, Southeastern Grocers partnered with DoorDash to offer online grocery delivery from more than 400 stores across Florida, Georgia, Alabama, Mississippi and Louisiana. In 2022, it brought the service to Winn-Dixie and Harveys Supermarkets locations. The retailer offers tens of thousands of grocery items from core grocery items, including fresh produce, dairy, bread, fresh meat and seafood, to its selection of Own Brands private label products.
Click and Collect
Select locations of Winn-Dixie and Harveys Supermarket banners offer click-and-collect service for shoppers to place orders through their store’s dedicated website where they can browse products by aisle, category, brand, dietary restriction and eligibility for BOGO deals. Orders are picked up the same day within a two-hour window selected at checkout. Stores have reserved parking spots where shoppers can wait to have their groceries brought to them.
In early 2023, it added curbside pickup to nearly 300 Winn-Dixie and Harveys Supermarket locations, a move that followed the introduction of online ordering and deliveries, powered by DoorDash Drive, the previous fall.
Supplemental Health Benefits Partnerships
Southeastern Grocers also has partnerships with InComm Payments and NationsBenefits, which allow shoppers to buy pre-approved healthy foods, pantry staples, wellness product and OTC medications. NationsBenefits' flex benefit card program allows its members to buy qualifying items and approved services at Harveys Supermarket and Winn-Dixie stores, including via a personalized debit card loaded with funds. InComm Payments enables customers to buy eligible items through employer- or health-sponsored funds.
Circulars
Circulars and Publications
Sale dates: Wednesday through Tuesday
Circulars are typically eight to 10 pages in length. Winn-Dixie's tabs are often printed in both Spanish and English.
Products are largely organized by category, with some features promoting storewide sales or grouping a wide range of products by occasion such as outdoor entertaining. Features are regularly devoted to BOGO deals and bonus points available on specific products. Winn-Dixie regularly uses features to tie in to FSI events from major manufacturers, typically offering bulk-purchase incentives.
Seasonal in-store circulars are a major component of Winn-Dixie's marketing strategies. Running for between two weeks and a month, most of these tabs offer deals and exclusive coupons for dozens of national brands, though some are dedicated exclusively to private-label SKUs.
Harveys circulars average six to eight pages and have a much simpler design. Features emphasize price with very few stylistic flourishes or room for promoting brand-driven efforts, though they do periodically deliver brand-supplied recipes. Front- and back-page flaps are used for retailer-driven promotions. Product grouping is loose, with some features devoted to a category such as "Frozen Food & Dairy" and others grouped by a type of discount such as BOGOs. The front page features a smattering of discounted products from across the store.
Loyalty Programs
Loyalty Programs
The retailer-wide SE Grocers Rewards program launched in July 2018 following the end of American Express' Plenti program that same month. Members earn one point for every $2 spent in stores on qualifying purchases. 100 points can be redeemed for $1 off groceries or 5 cents off per gallon of fuel at participating gas stations. Members also receive personalized weekly emails and Gold Status in Shell's Fuel Rewards program, which gives them 5 cents off per gallon of gas (up to 20 gallons) purchased at Shell stations without spending any points.
Chains offer bonus Points on hundreds of products each week. Membership in the loyalty program is also required for sale pricing and to use digital coupons.
Private Label
Cause/Community Programs
Cause/Community Programs
SEG Gives Foundation is the charitable arm of Southeastern Grocers. It contributes to causes that align with the communities the retailer serves. These include:
- Fighting hunger: Partners include Feeding America, whose food rescue program has received more than 250 million pounds of food. In 2023, SEG Gives Foundation and the retailer donated more than $560,000 and 13 million pounds of food for hunger relief; it also hosted 25 mobile food pantry events throughout the Southeast.
- Military families and veterans: The foundation has partnered with Folds of Honor since 2018 to provide scholarships to spouses and children of fallen or disabled military members. The grocer has raised more than $6.75 million for the program and granted more than 1,350 scholarships. In 2023, the retailer gave more than $750,000 to help provide 150 scholarships.
- Disaster relief: SEG partners with the American Red Cross to help with recovery and rebuilding efforts. More than $11.6 million has been raised for affected communities. After Hurricane Ian hit Southwest Florida, SEG dispatched mobile pharmacies and provided free groceries and other essentials to more than 2,000 impacted families. In 2023, it donated more than $460,000 to emergency assistance, disaster preparedness and relief programs.
- Belonging, inclusion and diversity: SEG's Romay Davis Belonging, Inclusion and Diversity Grant Program provides funding to organizations that support inclusivity and work to combat social injustice. Since 2020 SEG has contributed more than $1 million toward the cause. Organizations within SEG’s footprint can apply for grants.
The retailer also supports sustainability causes, including Community Bag with a Giving Tag program, where $1 from each purchase of a reusable bag goes to the donor's chosen community nonprofit. In 2024, it donated 33,500 reusable bags and supported local conservation efforts through volunteerism and monetary donations.
Other cause-related activity includes:
In 2023, Southeastern Grocers kicked off its third annual children's hospital fundraiser in support of pediatric care and specialized emergency services at several regional facilities. For a limited time, customers were encouraged to donate $1 or $5, or to round up their total grocery bill while shopping at Harveys Supermarket and Winn-Dixie locations.
Southeastern Grocers has a partnership with technology firm Upshop to help reduce food waste. Upshop's software notifies the retailer's employees on products set to expire soon, so they can be rotated or removed from shelves. The retailer says the solution has helped curb waste and lessen its environmental footprint.
Advertising Strategy
Advertising Strategy
Winn-Dixie heavily relies on radio, using spots to promote seasonal sales and plug savings available through chain apps along with partnering with local and regional brands to sponsor sweepstakes. The chain also partners with CPGs on co-op display ads promoting sales and purchase incentives. Display ads, radio spots and run-of-press ads in local newspapers promote new or renovated stores.
Harveys largely eschews conventional advertising.
Solution Providers
Solution Providers
- Advertising: On Ideas, Jacksonville, Florida
- Digital POS TV Displays: Grocery TV, Austin, Texas
- Data analysis/customer insights: Dunnhumby, London
- Market measurement, loyalty and supply chain: IRI, Chicago
- Product discovery: RangeMe, San Francisco
- Operational data sharing program: Retail Solutions (RSi), an IRI company, Mountain View, California
- Real-Time Store Operations: Reflexis Systems Inc. (a part of Zebra Technologies), Dedham, Massachusetts
- Digital audio out-of-home advertising: InStore Audio Network, Princeton, New Jersey
- Receipt marketing: Ecrebo, Chicago
- Digital marketing capabilities: Eagle Eye Solutions, Guildford, United Kingdom
- Personalization and POS advertising: Neptune Retail Solutions, Jersey City, New Jersey
- Food waste software solution: Date Check Pro, Madison, Wisconsin
Sponsorships
Sponsorships
Southeastern Grocers is particularly active in sponsoring regional sports teams, partnering with:
- The National Football League's New Orleans Saints.
- The National Collegiate Athletic Association's Clemson Tigers, Auburn Tigers, Alabama Crimson Tide, Florida State Seminoles, Louisiana State University Tigers, University of Florida Gators and South Carolina Gamecocks.
- The Greenville Drive and Pensacola Blue Wahoos minor league baseball teams.
- The North American Soccer League's Jacksonville Armada.
Marketing Expenditures
Marketing Expenditures
As a private company, Southeastern Grocers does not divulge its marketing expenditures.