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News Briefs

  • 6/18/2024

    Kroger Unveils Product Recommendations for Meta Campaigns

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    Kroger Precision Marketing (KPM), the retail media arm of Kroger’s 84.51 data science and loyalty subsidiary, has introduced new Meta (i.e., Facebook and Instagram) advertising capabilities that personalize product recommendations and enhance online sales reporting. 

    Applying KPM’s retail insights to Meta ads allows brands to serve a list of recommended products within an ad unit, according to a media release.

    In addition to traditional media metrics, advertisers see aggregated reporting on retail sales metrics, including online purchases. 

    The capabilities will be available to all advertisers later this summer and feature:

    • Custom Product Catalogs: Personalized ads for relevant users with products dynamically selected from the advertiser’s catalog.
    • Shoppable Ads on Meta: Consumers see a product list curated by the brand and then click to directly enter the Kroger shopping experience.
    • Conversion-Based Optimizations: Ads are optimized for specific online conversion events such as add-to-cart and checkouts.
    • Product-Level Reporting: KPM will report online sales at the promoted product level. Offline sales are expected to be added to the reporting later this year.

    “We’re excited to bring this retail media capability to life with Meta,” Cara Pratt, senior vice president, KPM, said in the release. “By working with Meta, Kroger Precision Marketing can customize product recommendations and fuel conversion campaigns through sales-optimized media."

    “Media optimizations rooted in retail sales are essential for brand growth,” Pratt added. “This collaboration with Meta is one more way we are enabling relevant reach, actionable content, and measurable performance across the media landscape.”

  • 6/13/2024

    Albertsons Launches New Mobile Offers In Stores

    vizer albertsons

    Albertsons Cos. has added a new method to deliver in-store discounts digitally through a partnership with San Diego-based Vizer. 

    The capability enables brands to send shoppers mobile offers via email after they scan a code in stores. The offers don't involve the retailer’s For U loyalty program.

    Vizer tested its first Albertsons offer with Health-Aid kombucha, offering shoppers a BOGO deal. 

    Co-founder and CEO Samantha Pantazopoulos demonstrated how to redeem the deal in a video posted on LinkedIn on June 12. At the dedicated “Specialty Drinks” refrigerator at her local Vons, she scans an at-shelf code using a smart device, which directs to a landing page prompting users to enter an email, then delivers the discount bar code to use at checkout.

    The offering is available at select banners, including Safeway, Vons, Pavilions and Albertsons.

    Vizer (short for “incentive”) originated as a consumer-facing fitness app leveraging incentives and behavioral economics to encourage healthier habits, according to the company website. But in 2024, the company shifted to an enterprise platform, and it now works with retailers and brands to deliver special offers. 

  • 6/11/2024

    Regional Grocer Taps Grocery TV’s Digital Screens

    harps gtv

    Harps Food Stores, a regional grocery chain across the South and Midwest, has expanded its physical advertising touchpoints through a new partnership with in-store retail media network Grocery TV (GTV). 

    GTV’s digital screens/displays will roll out to 145 Harps stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. The displays will be placed near checkout and high-traffic areas. 

    Harps will use GTV’s Content Management System (CMS) to launch and track in-store digital campaigns, increase visibility and enhance the shopper experience with timely, in-store messaging, per a media release.

    This partnership increases GTV’s network to more than 4,800 stores.  

    "Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS," said David Ganoung, senior vice president of marketing and chief marketing officer at Harps. "Best of all, they've handled the heavy lifting in terms of setting up and managing the network, so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers."

    Hear from Grocery TV's CEO at Retail Media Summit in Chicago

    CEO Marlow Nickell will present at P2PI's June 25-27 event alongside Media, Ads + Commerce's Andrew Lipsman and Kinesso's Amie Owen to discuss How Brands (and Retailers) Grow with In-Store Retail Media." In this session, they'll cover:

    • How brands and retailers should be evaluating in-store retail media as part of their broader marketing strategies.
    • What's working (or not working) in terms of the execution of in-store retail media.
    • Micro and macro changes that need to occur in order for brands and retailers to fully realize the potential of in-store media.

    Learn more and register now.

  • 6/10/2024

    Lowe's Names Chief Marketing Officer

    jennifer wilson lowe's cmo

    Home improvement retailer Lowe's promoted Jennifer Wilson to senior vice president, chief marketing officer, effective June 10.

    As CMO, Wilson will oversee strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe's retailer media network (One Roof Media Network), according to a company statement. 

    In her expanded role, she will also build out a new customer experience integration organization designed to deliver end-to-end customer journeys. Wilson will continue to report to Bill Boltz, executive vice president of merchandising, and remain focused on delivering integrated marketing and merchandising strategies.

    Wilson, who has more than 20 years of experience in marketing and merchandising, joined Lowe's in 2006 and most recently served as SVP, enterprise brand and marketing. She has held multiple leadership roles with the retailer, including VP of integrated marketing, and merchandising VP of paint. Before joining Lowe's, she held various leadership roles at advertising and marketing agencies. She also serves on the board of directors for the Ad Council. 

    "[Wilson’s] extensive marketing, merchandising and home improvement experience positions her well for this expanded role," Marvin Ellison, Lowe's chairman and CEO, said in the statement. "She's consistently moving Lowe's forward, as recently demonstrated by the successful launch of our MyLowe's Rewards loyalty program and [One Roof Media Network]. [Wilson] brings a data-driven approach and is helping us develop a deeper understanding of the customer."

    "I am humbled and excited for the opportunity to continue elevating this great brand by leading a talented team of people who are customer and data obsessed," Wilson added. "Working together with the exceptional talent across the business, our goal is to continue to unlock value for our customers while delivering business results for Lowe's." 

  • 6/4/2024

    Momentum Names NA Executive Creative Director

    Adriano Lombardi

    Momentum Worldwide has appointed Adriano Lombardi as senior vice president, executive creative director, of its burgeoning commerce practice across North America.

    Lombardi is an award-winning leader with a wealth of experience in the sector. He has led commerce initiatives for Coca-Cola across Mexico and Latin America. He also has held prominent roles at VML and Geometry, with a focus on building global brand platforms.

    "I'm thrilled to join Momentum Worldwide," Lombardi said in a news release. "Commerce is present in all aspects of our lives — we shop 24/7 anywhere, and for me, that is the best brief of all. I look forward to working with the team to create impactful and innovative work for our clients."

    The addition of Lombardi underscores Momentum’s commitment to enhancing its commerce capabilities and delivering best-in-class experiences in its work.

    "Adriano's innovative approach and deep understanding of the commerce landscape make him the perfect fit for Momentum," said James Robinson, Momentum chief creative officer, North America. "His ability to blend creativity with strategic insight will be key in driving further success with our clients."

    Momentum is excited to have Lombardi on board, said Jennifer Olliges, svp, commerce lead at Momentum Worldwide.

    "His extensive experience and proven track record in commerce will further strengthen our capabilities and help us continue to deliver exceptional value to our clients."

  • 6/4/2024

    Product Education Company Puts Weight Behind Retail Media

    desire company

    The Desire Company, an expert product reviews and education solutions provider, is putting its weight behind retail media following its latest Series B funding round and new solution launch. 

    The company said in a statement that this funding infusion brings its valuation to $97 million and will allow it to capitalize on the increasing demand for “authentic, expert-driven content,” particularly from retail media networks (RMNs) and the Federal Trade Commission’s “heightened focus on transparent marketing practices.”

    The funding also coincides with the launch of Desire’s Retail RMEDI 360 (Retail Media Expert Distribution Ignitor), a platform offering brands and retailers a suite of tools to integrate expert product education throughout the shopper experience and streamline the management and distribution of expert-driven video content. 

    “With the close of our Series B raise, and the launch of The Desire Company’s Retail RMEDI 360 platform, we’re not just introducing a new product, we’re setting a new standard for retail media technology,” Eric Sheinkop, co-founder and CEO, said in the statement. “Brands and retailers are seeking to expand beyond their traditional commerce media models and integrate trusted product information directly into their shopper’s purchasing journey. Our platform promises to transform how shoppers access product education at the crucial point of decision.” 

    Key features include:

    • Content Integration Across Consumer Journey: Embeddable video content, from social media to product detail pages, email and SMS for post-purchase engagement.
    • Shoppable QR Codes for In-Store Use: Unique shoppable QR codes that give consumers access to expert product education content.
    • Analytics Dashboard: Video performance insights.

    The Desire Company’s network of experts spans 114 verticals — from Olympic athletes to chefs, nutritionists, veterinarians and celebrity makeup artists — sharing real-world experiences in authentic video reviews.

    This latest funding round will expand the company’s expert community and elevate content production capabilities to cater to the growing needs of RMNs, per the statement.

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