Video

Client: MGM Home Entertainment, Santa Monica, Calif.
Products Promoted: "The World is Not Enough" DVDs and videos
Objective: The 1/4-pallet display had to be designed to hold either DVDs or videos. The unit shipped fully assembled with 275-pound supports for structural integrity.
Introduction: April 2000
Construction/Materials: 200-pound B-flute corrugated, litho-laminated headers, four-color 80-pound side panels, 275-pound supports
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Goodtimes Entertainment, New York.
Products Promoted: Wal-Mart's Greatest Christmas Collection two-pack Christmas CDs
Objective: To call attention to the exclusive collection via 1/4-pallet displays placed in 2,000 Wal-Mart stores.
Introduction: October 2000
Construction/Materials: Four-color flexo-printed B-flute corrugated plus varnish
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: Sugo Music's Jazz Legends CDs
Number of displays: 500
P-O-P company: Gamon International Inc., Elk Grove, Ill.
Introduction: February 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The Sugo Music division of Tambourine Inc. created a compact display for four of its Jazz Legends CDs that was timed to ship in conjunction with a PBS documentary program in February.

Client: Virgin Records, Beverly Hills, Calif.
Products Promoted: Yanni CDs and videos
Objective: The standee calls attention to Yanni's new album and capitalizes on his own brand equity by bringing his image to stores in life-like realism.
Introduction: September 2000
Construction/Materials: 200-pound B-flutelitho, four-color varnish, printed tray
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.