Video

Client: Spring House, Nashville, Tenn.
Size of Run: 600
Producer:U.S. Display Group Inc., Tullahoma, Tenn.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: Large graphic panels on the sides and header of this floorstand help to promote the video, "A Billy Graham Music Homecoming."

Client: Hit Entertainment, Allen, Texas
Size of Run: 1,500
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Division: Temporary, Entertainment: Movies, Tapes, Records, CDs
Comments: Contour die-cut figures of Bob the Builder and Wendy add visual excitement and dimension to this floorstand. Soccer ball graphics reinforce the theme of "The Big Game" video.

Best Buy Co., Minneapolis, boosted video sales with a shipper display placed in 400 of its stores. "Tony Hawk's Trick Tips," a video and DVD about skateboarding from renowned skateboard champion Tony Hawk, was featured in a shipper holding 36 VHS tapes and 12 DVDs. "Our objective was to have a high-impact presentation of the product in order to promote a sweepstakes for Tony Hawk We are enjoying excellent results with the display in that our sales have exceeded our expectations by over 25%," says Cindy Springer, marketing manager for Red Line Entertainment, a division of Best Buy.

Retail Category: Consumer Electronics/Entertainment
Display Type: Freestanding - Temporary
Client: Buena Vista Home Entertainment
Producer: Cornerstone Display Group Inc., San Fernando, Calif.
Size of Run: 5,000