Toy, Hobby, & Games

Product: Whole System Design Inc. Masterball
Number of displays: 100,000
P-O-P company: Hermann Technologies, Singapore
Distribution: Toy, gift and stationery stores
Introduction: February 1993
Duration: Semi-permanent
Construction: Corrugated
The floor display holds 60 balls in six tiers. Both it and the counter unit can be set up in a few minutes.

Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc.
Category: Interactive, Video or LCD: Floorstand/Kiosk
Comments: Consumer attention is drawn by the colorful TV graphics and illuminated header graphics featuring product transparencies. Up to five individuals may play the game simultaneously due to accessible, yet secure, user controls. Full-screen displays allow the action to be viewed by bystanders. High-fidelity stereo sound amplification makes the display virtually impossible to ignore.

Client: Lego Systems Inc.
Producer: The W/M Display Group
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.

Robert Nielsen & Associates Ltd.
Turbo Technologies Inc.
Multiple Materials: Floorstands

Determined Productions Dinosaur Display
Applause Inc.

Type: Floorstand endcap display
Product: Wet N' Wild Fantasy Makers
Client: Pavion Ltd. USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Construction: Combination flexo and litho printing on corrugated cardboard; fine line screen vignettes and DayGlo inks
Introduction: October 1992
Comments: Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.