Toy, Hobby, & Games

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: Western Publishing Co, Racine, WI
Producer: Chesapeake Display & Packaging Co., Winston-Salem, NC
Objective: To develop a display that would be clearly identified with Disney, easily set up, project the quality image of both Disney and the Golden line, demonstrate a wide breadth of product, and hold sufficient inventory to satisfy demand.

Toy stores have been stocking the DUPLO, a large-size adaptation of the famous LEGO brick, in either the construction toys' section or the pre-school section, but not in both. To help remind and direct customers, the company is using this dangler that informs them about the product and where it is stocked in the store. The mobile-like dangler is hung by a 5-inch V-folded strip of clear plastic so it extends at an angle of roughly 80 degrees.
Producer: Soabar Graphics, Greensboro, NC.