Toy, Hobby, & Games

Product: TSR Inc. Dungeons & Dragons
Number of displays: 7,000
Average unit cost: $10
P-O-P Company: Great Northern Display Group, Racine, Wis.
Distribution: Toy and book stores and hobby shops
Introduction: May 1991
Duration: Semi-permanent
Construction: Corrugate
TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.

Product: Texas Instruments Inc. Super Speak & Read, Super Speak & Math
Number of displays: 50,000
Average unit cost: Displays are free with purchase of products displayed.
P-O-P company: DCI Marketing, Milwaukee, Wis.
Distribution: Toy stores and mass merchandisers
Introduction: November 1988
Duration: Permanent
Construction: Injected-molded plastic
Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.

Type: Floorstand prepack
Printing Process: Direct print
Coating: UV
Number Printed: 2,500
Cost: $5-$15
Release: April 1991
Client: American Importers
Product: TNT Snap Its
Producer: Thomson-Leeds Co., New York
Comments: An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.