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Toy, Hobby, & Games

  • Big Bird Story Magic

    Product: Tyco Toys Inc. Big Bird Story Magic
    Number of displays: 1,200
    Average unit cost: $60
    P-O-P company: The Weiller Co., Philadelphia, Pa.
    Distribution: Toy stores, mass merchandisers and discount stores
    Introduction: February 1991
    Duration: Semi-permanent
    Construction: Corrugate
    The Big Bird display features an actual operating model with a 90-second demo tape.
    Big Bird Story Magic
  • Dungeons & Dragons Floorstand

    Product: TSR Inc. Dungeons & Dragons
    Number of displays: 7,000
    Average unit cost: $10
    P-O-P Company: Great Northern Display Group, Racine, Wis.
    Distribution: Toy and book stores and hobby shops
    Introduction: May 1991
    Duration: Semi-permanent
    Construction: Corrugate
    TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.
    Dungeons & Dragons Floorstand
  • TNT Floorstand

    Type: Floorstand prepack
    Printing Process: Direct print
    Coating: UV
    Number Printed: 2,500
    Cost: $5-$15
    Release: April 1991
    Client: American Importers
    Product: TNT Snap Its
    Producer: Thomson-Leeds Co., New York
    Comments: An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.
    TNT Floorstand
  • Nintendo Fiberoptic Globe

    Advertiser: Nintendo of America, Redmond, Wash.
    Producer: Frank Mayer & Associates Inc., Grafton, Wis.
    Nintendo Fiberoptic Globe
  • Impel Sports Entertainment Center

    Advertiser: Impel Marketing Inc., Research Triangle Park, N.C.
    Producer: AG Industries, Cleveland, Ohio
    Objective: To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports. Also, toestablish a merchandising profit center for retailers that are not currently carrying Impel products or are carrying only a limited selection.
    Impel Sports Entertainment Center
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