Toy, Hobby, & Games

Product: Tyco Toys Inc. Big Bird Story Magic
Number of displays: 1,200
Average unit cost: $60
P-O-P company: The Weiller Co., Philadelphia, Pa.
Distribution: Toy stores, mass merchandisers and discount stores
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
The Big Bird display features an actual operating model with a 90-second demo tape.

Product: TSR Inc. Dungeons & Dragons
Number of displays: 7,000
Average unit cost: $10
P-O-P Company: Great Northern Display Group, Racine, Wis.
Distribution: Toy and book stores and hobby shops
Introduction: May 1991
Duration: Semi-permanent
Construction: Corrugate
TSR's new version of D&D gets an upscale treatment via a castle-looking floorstand.

Type: Floorstand prepack
Printing Process: Direct print
Coating: UV
Number Printed: 2,500
Cost: $5-$15
Release: April 1991
Client: American Importers
Product: TNT Snap Its
Producer: Thomson-Leeds Co., New York
Comments: An oversized reproduction of the TNT package was employed in the display design to reinforce product identification.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Advertiser: Impel Marketing Inc., Research Triangle Park, N.C.
Producer: AG Industries, Cleveland, Ohio
Objective: To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports. Also, toestablish a merchandising profit center for retailers that are not currently carrying Impel products or are carrying only a limited selection.