Toy, Hobby, & Games

Client: Tiger Electronics Inc.
Producer: RTC Industries Inc.

Product: Revell-CD Power Modeler
Number of displays: 2,000 of each poster; 500 shelf talkers
P-O-P companies: Wallner, Harbauer, Bruce & Associates, (design), Chicago; Mac Graphics, (printing), Oakbrook, Ill.
Distribution: Hobby, computer, specialty and toy stores
Introduction: July 1993
Duration: Semi-permanent
Construction: Paper
Posters and shelf talkers promote the Revell-CD Power Modeler, which allows consumers to build the model car or plane of their dreams, and then race it in a 32-bit, 3-D simulator.

Product: Whole System Design Inc. Masterball
Number of displays: 100,000
P-O-P company: Hermann Technologies, Singapore
Distribution: Toy, gift and stationery stores
Introduction: February 1993
Duration: Semi-permanent
Construction: Corrugated
The floor display holds 60 balls in six tiers. Both it and the counter unit can be set up in a few minutes.

Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc.
Category: Interactive, Video or LCD: Floorstand/Kiosk
Comments: Consumer attention is drawn by the colorful TV graphics and illuminated header graphics featuring product transparencies. Up to five individuals may play the game simultaneously due to accessible, yet secure, user controls. Full-screen displays allow the action to be viewed by bystanders. High-fidelity stereo sound amplification makes the display virtually impossible to ignore.

Client: Lego Systems Inc.
Producer: The W/M Display Group
Category: Rotationally/Blow-molded Plastics: Counter, Shelf or Table Unit
Comments: A new line of kids' clothing would be positioned away from the toy department; Giant Lego blocks created a bridge between the two departments. Rotational molding produced the blocks within the set tolerances as a single-piece construction, with tooling at a third of the cost of injection molding.

Robert Nielsen & Associates Ltd.
Turbo Technologies Inc.
Multiple Materials: Floorstands