Toy, Hobby, & Games

Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing

Client: Nintendo of America, Redmond, Wash.
Introduction: July 2003
Number of displays: 2,378 (standees); 1,938 (counter units)
Distribution: Electronic gaming stores nationwide
Construction: Litho-mounted to B-flute corrugate, logos litho-mounted to foamboard (standee); litho-printed to .024 tag stock, logos litho-mounted to foamboard, 5 mm red LED lights, AA batteries

Client: Playmobil USA Inc., Dayton, N.J.
Introduction: November 2003
Number of displays: 750
Distribution: Toys "R" Us stores
Construction: Full-labeled header, floodcoated top and bottom tray, spot-labeled corner post
P-O-P company: Archbold Container Corp., Archbold, Ohio
Comments: For its line of playsets, Playmobil wanted to be off the shelf and on the floor for the busy, holiday season. This square pallet took up a good chunk of holiday floor space.