Toy, Hobby, & Games

Retail Category: Consumer Electronics/Entertainment
Display Type: Permanent Signage
Producer: Thomson-Leeds Company Inc., New York
Client: Nintendo
Objective: The objective was to design a high-tech sign that would provide the consumer with up-to-date top ten titles and new releases from Nintendo. The sign was put up by all of the retailers who received it and is constantly being updated with current information.

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Putt-Putt Joins the Circus" software
Marketing Strategy: To attract the attention of consumers and to inform them of the sweepstakes offer that is running with this promotion.
Number of Displays: 750
Distribution: CompUSA, Fry's, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: The Corporate Image, Seattle

Client: Nintendo of America Inc., Redmond, Wash.
Producer: The Corporate Image, Seattle
Winning Display of the Year honors in the semi-permanent division, Nintendo of America's Donkey Kong 64 Sales Promotion entry included these P-O-P displays.

Client: Nintendo of America, Redmond, Wash.
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Comments: With the new product launch, the client wanted to reinforce and enhance consumer awareness and promote the availability of Game Boy products "Now in Color." According to the company, almost 100% of the displays produced achieved placement in targeted stores and an estimated 35% of those remained hanging four months after the original six-month projected retail life.

Product: Hand-held electronic games
Number of displays: 66
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Toys "R" Us stores in Canada
Duration: Permanent
Construction: Tubular and perforated metal
Display set-up: Retail staff
Hasbro's floorstand for Canadian Toys "R" Us stores holds 300 electronic games and allows consumers to play with them in-store.