Toy, Hobby, & Games

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.

Product: Game Boy Advance
Number of display: 10,000
P-O-P campanies: Frank Mayer & Associates, Grafton, Wis.; Imagicorps, Redmond, Wash.; RTC Industries, Rolling Meadows, Ill.
Distribution: Mass merchants, toy stores, consumer electronics store and software specialty stores
Introduction: April 2001
Duration: Permanent
Construction: Black chrome metal
Display set-up: Retail staff

Client: RNR Inc., Brooklyn Park, Minn.
Comments: This display holds 60 to 80 collectible plush toys and was designed to fit within standard endcap restrictions. Features include a large header with bold graphics and easy assembly.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Schwarz Worldwide, Chicago, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's products and Yomega Yo-Yos
Objectives: This display features eye-catching yo-yos that seem to "leap out" from the background. It sets up in less than a minute because the yo-yos are pre-attached to the background. It can rest on the roto-molded black base or stand directly on the floor.
Size of Run: 11,000
P-O-P Company: Rapid Displays, Chicago