Tobacco

GPC/PCD Cigarettes Pricer Header
Advertising Display Co.

Client: U.S. Tobacco Sales & Marketing Co.
P-O-P company: Jefferson Smurfit Corp., Chicago

Client: United States Tobacco Co.
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Chesapeake Display & Packaging, Winston-Salem, N.C.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Visual Marketing Inc., Chicago

Client: Philip Morris U.S.A.
P-O-P company: Display Systems Inc., Maspeth, N.Y.

Product: Cigarette lighters
Number of signs: 2,500 round and 2,500 triangular signs
P-O-P company: CDA Industries Inc., Toronto
Distribution: Retail outlets excluding mass merchants
Introduction: April 1996
Duration: Permanent
Construction: Aluminum and brass signs
New permanent signage from Zippo Manufacturing Co. uses metal construction to tie in with its trademark lighters. This version is designed to appeal to consumers who prefer subtle sophistication.