Tobacco

Fallon Luminous Products Corp.
RJ Reynolds Tobacco Co.

Products: Kool, Misty, Carlton and GPC cigarettes
Number of displays: 8,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Convenience stores, liquor stores and drugstores
Introduction: December 1997
Duration: Permanent
Construction: Injection molding, plastic extrusions, clear Lexan, high-impact styrene, negator springs, metal stampings, four-color litho

Product: Natural American Spirit cigarettes
Number of displays: 10,000
P-O-P company: Padgett Manufacturing Co. (manufacture and label screen printing), Bridgewater, Va.
Distribution: Convenience and tobacco stores
Introduction: February 1998
Duration: Permanent
Construction: Wood, screen-printed label
This "reversible" countertop display allows customers to serve themselves or -- in states that regulate cigarette dispensing -- may be turned to limit access to retailers only.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Marketing Objective: The display was designed to draw attention to the new package graphics and gain placement on store counters.

Client: Imperial Tobacco Limited, Montreal
Producer: Display Systems Inc., Maspeth, N.Y.
Marketing Objective: A distinctive cigarette merchandising program was needed to launch and gain retailer/consumer acceptance for a new "all natural" cigarette in the competitive U.S. market. Elements of the program had to set the brand apart from all other brands.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Chesapeake Display & Packaging Inc., Winston-Salem, N.C.
Marketing Objective: The countertop display was designed to introduce the new Salem Slide-Box packaging and graphics with both buy-one, get-one-free and cents-off pack promotions.