Tobacco

More "Pleasure to Burn"....

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.

Client: Altadis USA, Fort Lauderdale, Fla.
Products Promoted: Cigars
Comments: Snap-on trays accommodate quarterly product updates to this cost-effective countertop display. Retailers who agree to keep the displays in place for a full year earn a $25 rebate.
Introduction: February 2001
Size of Run: 5,000
Construction/Materials: Black .100 heat-bent styrene; injection-molded snap-on trays; 8-point pressure-sensitive decals for header and side graphics
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Winston S2 cigarettes
Comments: Mirrored surfaces and intermittent spinning motion of the cigarette pack on this compact, countertop display draw attention to the new cigarette. The unit has far exceeded the original placement goal of 50,000 units, with more than 100,000 shipped to date.
Introduction: May 2001
Size of Run: 120,000
Construction/Materials: Injection-molded, vapor-plated base, battery-powered motor, lug-on and base wrap

Client: Nat Sherman Inc., New York
Products Promoted: Cigarettes
Comments: The tall, narrow shape of this countertop display maximizes exposure of Nat Sherman's tobacco offerings in a small footprint. Edged acrylic conveys an ultra-premium look for the products.
Introduction: May 2001
Size of Run: 2,500
Construction/Materials: Clear, green-edged acrylic; poplar base and top; screenprinted logos
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Salem cigarettes
Comments: Bright white argon against Salem's brilliant green synergy logo reinforce Salem's brand identification and help secure highly visible placement in stores.
Introduction: April 2001
Size of Run: 925
Construction/Materials: Double-stroke argon, Sintra back panel, screenprinted PETG face panel
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: United States Smokeless Tobacco Co., Greenwich Conn.
Products Promoted: Chewing tobacco
Comments: Four brands and seven promotions were featured in this flexible countertop display. The use of various fillers enable packing the unit with either 20 or 30 cans of product.
Introduction: April 2001
Size of Run: 100,000
Construction/Materials: Litho mounted to corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Comments: To help secure longer placement in stores, this countertop unit helps checkout personnel quickly determine if a customer is of legal smoking age. The unit contains an LCD unit that automatically calculates the latest possible birthdate of legal smokers. An optional penny tray offers retailers another reason to place the item in a prominent location.
Introduction: March 2001
Size of Run: 100,000