Wines Supported With Recipe Promotion Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Mott's Inc. Launches "Dragon Tales" Promo Peanut Riesen Creates New Reason for P-O-P Dole Invites Consumers to "Chug A Fruit" Twins Display Illustrates Results of Sunless Tanning Product Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. First Previous 804 805 806 807 808 Next Last
