All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Mott's Inc. Launches "Dragon Tales" Promo Peanut Riesen Creates New Reason for P-O-P Dole Invites Consumers to "Chug A Fruit" Twins Display Illustrates Results of Sunless Tanning Product Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. P-O-P Fuels Gillette's Venus Launch Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency First Previous 803 804 805 806 807 Next Last
