All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Kraft Launches Interactive Display for Kool-Aid An RFID Primer POPAI Announces OMA Award Winners Heineken and Warner Bros. 'Reload' for Blockbuster Campaign Kroger Milks Kellogg for Store Brand Brands 'Sponsor' Harris Teeter Sweeps Prizes Tops Partners Up for Summer Sweeps Short Takes: Safeway, Albertsons, Home Depot, Kroger Sails with Nemo First Previous 788 789 790 791 792 Next Last