Supermarket/Grocery

Product: Collect 'ems collectible figurines
P-O-P company: International Paper, Mount Carmel, Pa.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Topps Co.'s first floor display for its Collect 'ems line of miniature figurines is designed to push the products into high-traffic aisles.

Product: 1998 calendars
Number of displays: 20,000
P-O-P companies: Display Dynamics (display), Minneapolis; John Roberts Co. (printing), Minneapolis
Distribution: Supermarkets
Introduction: October 1997
Duration: Temporary
Construction: Corrugated
The Milk Industry Foundation promoted its celebrity milk mustache campaign through calendars available in a prepacked corrugated floor display.