Supermarket/Grocery

Eeeeeek!

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing

Publisher/Distributor: Random House/Childrens Publishing Group, New York
Products Promoted: Assortment of mixed titles and formats of the Dr. Seuss books license
Objective: To increase sales of the book line while celebrating the "Cat in the Hat"'s 40th birthday year. It creates an in-store celebration and anchors it by supporting events and promotional activity.
Distribution: Supermarkets, mass merchants, bookstores
Number of Displays: 3,800

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

A collection of articles that help marketers achieve success in the placement of P-O-P

Client: Gedney Inc., Chaska, Minn.
Product Promoted: Devil's Fire Salsa
Marketing Objective: The graphic was produced to help introduce a new product.
Producer: Modernistic Inc., St. Paul, Minn.
Distribution: Supermarkets
Materials/Process: 3M Floor-Minders material and laminate
Introduction: August 1997

Client: Jerry Johnson & Associates, Los Angeles/Sunkist Growers Inc., Sherman Oaks, Calif.
Product Promoted: Sunkist oranges
Marketing Objective: The floor graphics were used as part of a promotion and led the way to the Sunkist oranges. Displays and mobiles were also used.
Producer: Serigraph Inc., West Bend, Wis.
Distribution: Supermarkets
Quantity: 44,000
Materials/Process: Floor Graphic system - vinyl material, offset printed with an overlaminate
Introduction: January 1997