Supermarket/Grocery

Product: Smiley Goldfish crackers
P-O-P company: Stone Container Co., Richmond, Va.
Distribution: Supermarkets
Introduction: July 1997
Duration: Temporary
Construction: Corrugated
Pepperidge Farm's Back-To-School promotion for its limited-time "smiley" Goldfish crackers included three display options.

Yummy and Educational

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Product: Toothbrushes and toothpaste
Number of displays: 30,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants and supermarkets
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
Oral-B's new Nickelodeon-themed display combines the company's toothbrushes and toothpaste for the first time. It has fold-down wings that require no assembly by the retailer.

Product: Bud Light beer
Number of displays: 11,000
P-O-P company: The Waylon Co., St. Louis
Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.