Supermarket/Grocery

Client: McCracken Brooks/Milk Industry Foundation, New York
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, National Sales Promotion
Size of Run: 20,000
Objective: The Milk Industry Foundation wanted to promote its Milk Mustache campaign with a corrugated display offering a calendar giveaway promotion in supermarkets.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Hippity, Hoppity, Foster's On Its Way

Publisher/Distributor: Southern Living/Time Distribution Services, New York
Product Promoted: Coastal Living premiere issue
Objective: To support the launch of a new "magazine for people who live on a coast or dream about living there." The display is intended to achieve retailer support and tie into the theme and feel of the summer months.
Distribution: Supermarkets and drugstores
Number of Displays: 3,000
Construction/Materials: B-flute corrugated, high-gloss printing, litho-mounted headers and rope handles

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000