Supermarket/Grocery

Product: Tootsie Roll XL candy
Distribution: Drugstores, supermarkets and c-stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.

Product: Koala Yummies cookies
Number of displays: 60,000
P-O-P companies: Midland Color (manufacturing), Olive Branch, Miss.; Cassata & Associates Ltd. (design), Inverness, Ill.
Distribution: Supermarkets and drugstores
Introduction: August 1996
Duration: Temporary
Construction: Corrugated
Lotte's bamboo-trimmed floorstand holds 90 units of king-sized, single-serve cookies.

Product: Fudge Shoppe cookies
Number of displays: 10,000
P-O-P companies: Genesis Creative Group Inc. (manufacture of inflatable), Grand Rapids, Mich.; UVGN Inc. (artwork for inflatable and insert), Hillside, Ill.; Schawkgraphics (printing of insert), Chicago
Distribution: Supermarkets
Introduction: January 1997
Duration: Temporary
Construction: PVC; four-color offset litho on tag board
This 3-D inflatable header is perching above thousands of standard Keebler merchandisers in supermarkets nationwide.

Product: Busch beer
P-O-P company: Alvimar Inc. (inflatables), Long Island, N.Y.; Creative Screenprinting (banners), Tallmadge, Ohio; Fleming Printing (brochures), St. Louis; Ivex Inc. (display wrap), Grove City, Pa.; Stark Printing (printing), St. Louis
Distribution: Supermarkets and off-premise liquor stores
Introduction: April 1997
Duration: Temporary
Construction: Paper, inflatables