Supermarket/Grocery

Product: Kraft Original Jet-Puffed Marshmallows
P-O-P company: Pride Container Co., Chicago
Distribution: Supermarkets
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Favorite Brands has expanded the display options for its Kraft Original Jet-Puffed Marshmallows and Starmallows brands by producing a prepacked corrugated display with seasonal- and holiday-themed headers.

Product: Bubble Tape Blasters bubble gum
P-O-P company: Ideal Box Co. (floorstand and open-stock display), Chicago; Commander Packaging (try-me and counter unit), Chicago
Distribution: Drugstores, supermarkets, mass merchants
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Amurol Confections is introducing its Bubble Tape Blasters gum with a rocket-like floorstand display.

Product: Famous Amos Cookies
Number of displays: 12,000
P-O-P company: 360 Advertising (header design), Atlanta; Inland Paperboard and Packaging Inc. (header manufacture), Concord, N.C.; Bill Vann Studios Inc. (header illustration), St. Louis
Distribution: Supermarkets east of the Rocky Mountains
Introduction: March 1997
Duration: Promotional
Construction: Corrugated base with four-color, litho-printed header

Product: Camcorder tapes
Number of displays: 15,000
P-O-P company: Ken Kelly Creative (header), Irvington, N.Y.; Equinox Packaging (design/manufacture), Edison, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Retailers' need to merchandise different kinds of camcorder tape in a small area led to the development of two floorstands.

Product: Assorted Rubbermaid products
Number of displays: 1,100
P-O-P company: Menasha Packaging, Yukon, Pa.
Distribution: Supermarkets, mass merchants
Introduction: September 1996
Duration: Temporary
Rubbermaid's new floor display allows shopping from four sides for a mixture of products.

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

Client: Atlanta Brewing
Products promoted: Red Brick Beers -- American Wheat, Ale, Golden Lager and Summer Brew
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Litho laminated corrugated
Introduction: July 1996