Supermarket/Grocery

Product: Assorted Rubbermaid products
Number of displays: 1,100
P-O-P company: Menasha Packaging, Yukon, Pa.
Distribution: Supermarkets, mass merchants
Introduction: September 1996
Duration: Temporary
Rubbermaid's new floor display allows shopping from four sides for a mixture of products.

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Product: Get Ready for Preschool line
P-O-P company: Eastern Packaging, Springfield, Mass.
Distribution: Upscale department stores, mass merchants, supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
Sanitoy is expanding its timer line for preschoolers with talking versions of two existing products. The corrugated displays were designed to allow for mixing all the products.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Client: Homeland stores
Product(s) Promoted: Savings Card program
Producer: Olympic Screen Craft & Lithography
Location: Fremont, Calif.
Distribution: Supermarkets and other retailers
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

Client: Ryan Partnership
Product(s) Promoted: Dannon Double Delights
Producer: Select FX
Location: W. Orange, N.J.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Client: SMZ Advertising/The Michigan Lottery
Product(s) Promoted: The Big Game lottery
Producer: Continental Identification Products Inc.
Location: Sparta, Mich.
Distribution: Supermarkets, c-stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996