Supermarket/Grocery

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.