Supermarket/Grocery

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!

A profile of Pepsi's Christopher DeMarco

Moooove over Milk Duds...

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.

Client: Sherwood Brands, Rockville, Md.
Introduction: July 2002
Construction: Corrugate
Distribution: Mass merchants, drugstores, supermarkets
P-O-P company: Smurfit-Stone Container Corp., Sandston, Va.
Comments: Eighty bags of Got Milk? candy fill this temporary floorstand/shipper. The display highlights the calcium benefits of the product.

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Client: Dreyer's Grand Ice Cream Inc., Oakland, Calif.
Introduction: May 2002
Number of displays: 10,000
Distribution: Supermarkets
Construction/Materials: PVC inflatables, corrugated, decals
P-O-P company: The Inflatable Marketplace, El Cajon, Calif.
Comments: This freezer display consisting of inflatables, static clings and corrugated materials highlights Dreyer's "Dig in to Win" promotion and several Cartoon Network favorites, including "The Powerpuff Girls" and "Scooby-Doo."

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 10,000
Distribution: Supermarkets, drugstores, mass merchants
Construction/Materials: Corrugated
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: This gravity-feed floorstand showcases Bayer's longstanding ties to the Flintstones. Off-shelf display has been known to lift sales of the children's vitamins by up to 150%.