Supermarket/Grocery

This bottom-line technology is breaking new ground in retail and other applications

Product: Masked Rider home video
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Supermarkets and convenience stores
Introduction: April 1996
Duration: Temporary
Construction: Corrugated
Saban's Masked Rider home video display proves to be a hot ticket item for both retailers and consumers.

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Mouse Works and Fun Works children's books
Number of displays: 3,150
P-O-P company: Algar/The Display Connection Inc., Clifton, N.J.
Distribution: Bookstores, supermarkets, mass merchants
Introduction: August 1995
Duration: Permanent
Construction: Plastic slatwall panels mounted to a masonite substructure; injection-molded plastic trays; heatbent styrene and particleboard (books)

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated