Supermarket/Grocery

Product: Venom Energy Drink
Number of displays: 10,000 suction racks, 5,000 cooler door signs
P-O-P companies: Display Technologies, College Point, N.Y. (suction racks); Mechtronics Corp., White Plains, N.Y. (cooler door signs)
Distribution: C-stores and supermarkets nationwide
Introduction: January 2002
Duration: Permanent
Construction: Injection-molded and vacuum-formed plastic
Display set-up: Snapple distributors
Distortion-printed cooler door signs helped Snapple create a buzz during the Venom product launch.

Client: Pepsi-Cola Caribbean, San Juan, Puerto Rico
Introduction: August 2002
Number of displays: 1,000
Distribution: Supermarkets in the Dominican Republic
Construction/Materials: Matrix terrycloth
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: These hanging terrycloth towel/banners serve both as in-store displays and prized collectibles to Sammy Sosa fans in his homeland Dominican Republic.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2002
Number of displays: 2,250
Distribution: Supermarkets nationwide
Construction/Materials: Corrugated, process printing, hanging hardware, cord
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Packing a lot of licensed star power into a small space, these 24-inch-wide hanging signs promote Pepsi's "Take Home the Tickets" promotion. Prizes include tickets to Britney Spears concerts, Major League Baseball games and NASCAR events.

Panel study finds participation lowest among less-acculturated shoppers

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.