Supermarket/Grocery

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Audio displays tout the "Find the Talking Tub" consumer instant-win game.

Miller, Allied Domecq partner for malternative launches

Client: The Keebler Co., Elmhurst, Ill.
Introduction: May 2002
Number of displays: 1,000
Construction/Materials: Tubing, wire, sheet metal, casters, four-color graphics
Distribution: Supermarkets nationwide
Comments: This permanent display converts from a larger, high-volume display to a more compact unit with a smaller footprint. The side hutches and shelves fold up into flat side panels to accommodate various retail requirements.
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

An overview of LIMA's annual state of the industry report

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.

Graphics and cooler barrels aim to boost impulse sales in c-stores.