Supermarket/Grocery

Product: Cool Fruits fruit juice freezers
Number of displays: 2,000
Distribution: Supermarkets and natural food stores
Introduction: June 1995
Duration: Temporary
Construction: Corrugated; four-color litho
Delicious/Frookie's upgraded display for Cool Fruits fruit juice freezers captures consumers' attention.

Product: Audio books
Number of displays: 500
P-O-P companies: Great Northern Corp. (design and manufacture), Racine, Wis.; and Nordic Printing, Minneapolis
Distribution: Video stores and supermarkets
Introduction: June 1995
Construction: Corrugated (structure); metal (shelf supports); paper (graphic labels)
Although its audio books display is aimed at video stores, Rezound officials think it may work well in venues such as campgrounds, restaurants and cruise ships.

A past look at the unresolved future of retail marketing

Product: Juicefuls, Alpen and Citrus Ice, and Absolute Fruit candies
Number of displays: 35,000
P-O-P companies: JOED Design (design), Elmhurst, Ill.; United Packaging (manufacture), Schaumburg, Ill.
Distribution: Mass merchants, supermarkets, drugstores and convenience stores
Introduction: April 1995
Duration: Promotional
Construction: White kraft corrugated; four-color varnished header
When set side by side, Ragold's three displays create a colorful, panoramic landscape.

Product: Thirsty Dog! and Thirsty Cat! bottled pet water
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, pet stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated and plastic
The "Optimizer 9" display rack is a sturdy display for The Original Pet Drink Co.'s bottled pet water products. The rack has two brochure holders with literature to inform consumers about the product.

Product: Decorative balloons
Number of displays: 2,000
P-O-P company: A.G. Industries, Cleveland
Distribution: Supermarkets, mass merchants, chain drugstores
Introduction: May 1995
Duration: Permanent
Construction: Plastic-coated wire mesh (corral and clip-on caddy); plastic; plastic-coated wire and metal (floor spinner)

Product: Dried meat snacks and jerky
Number of displays: 400
P-O-P company: Spaulding & Frost Co., Fremont, N.H.
Distribution: Supermarkets and c-stores
Introduction: July 1994
Duration: Permanent
Construction: White pine frame, pegboard back
Pioneer Snacks offers the spirit of the Old West in its Spacesaver display. The white pine fixture is 22 inches wide, 60 inches high and 16 inches deep.

Product: Spiced cider
Number of displays: 8,000
P-O-P company: McLean Packaging Corp., Philadelphia
Distribution: Supermarkets, selected mass merchants
Introduction: October 1994
Duration: Seasonal
Construction: 200-pound bleached white CIP board; 4-color direct printing (base); 4-color laminated printing (header)
This prepack shipper display for McCormick Spiced Cider helped boost sales of this seasonal product.

Product: Stroh Brewery Co. Augsburger beer multi-pack sampler
Number of displays: 300
P-O-P company: Dulling Displays, West Bloomfield, Mich.
Distribution: Ralph's grocery stores; retail outlets that sell Augsburger in six-packs
Introduction: January 1995
Duration: Permanent
Construction: Heavy-gauge metal wire
Stroh created a special Augsburger single-bottle and six-pack display rack for the Ralph's chain of supermarkets. Customers can make their own flavor selections.