Supermarket/Grocery

Product: Kraft Foods Kool-Aid
Number of displays: 8,000
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Distribution: Supermarkets
Introduction: March 1995
Duration: Semipermanent
Construction: Telescoping steel tube center support; injection-molded polystyrene trays and base; litho-mounted and die-cut corrugated corner columns and header
The 1995 version of Kool-Aid's Jumbo Tower was redesigned to accomodate a new product launch: Island Twists.

Product: Decorative outdoor flags
Number of displays: 5,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: March 1995
Duration: Permanent
Construction: Square metal tubing; wire mesh; four-color corrugated header; pegboard on sides and center

Product: Hudson Foods Inc. rotisserie chicken
Number of displays: 2,000
P-O-P company: Clegg Industries Inc., Torrance, Calif.
Distribution: Supermarkets
Introduction: December 1994
Duration: Permanent
Construction: Corrugated and plastic
Information about Hudson's rotisserie chicken product is available from an interactive point-of-sale unit with the push of a red button.

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Product: Multiple toy brands
Number of displays: 1,000
P-O-P company: Jerry V. Johnson & Associates Inc., Burbank, Calif. (redesign, production coordination); General Container, Buena Park, Calif. (manufacturing)
Distribution: Large supermarkets and drug stores
Introduction: September 1994
Duration: Temporary
Construction: Multicolor printing on corrugated with extruded plastic pegs and die-cut header
Mattel's new Toy Zone display draws customers to all of its sides, yet uses less space than traditional shippers.

Product: Seasonal greeting cards
Number of displays: 2,000
P-O-P company: United Displaycraft, Chicago
Distribution: Mass merchants, supermarkets and drug stores
Introduction: August 1994
Duration: Permanent
Construction: Tubular steel frame; wire grid wings and back
American Greetings' Optimum Outpost, intended to boost sales of seasonal greeting cards, features a one-piece, tubular steel construction that can be folded down to less than 1 foot in depth.

Product: Old Milwaukee Ice beer
Number of displays: 7,500
P-O-P company: Flair Communications Agency (design), Chicago; Continental Litho (printing), Cleveland; Westcott Paper (manufacture), Detroit
Distribution: All off-premise locations, including liquor stores, supermarkets and convenience stores
Introduction: July 1994
Duration: Semipermanent
Construction: 80-pound glossy enamel stock, printed in multiple colors and mounted on corrugated