Supermarket/Grocery

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Product: Dentrust Toothbrushes
Number of displays: 10,000
P-O-P companies: Clegg Industries, Torrance, Calif. (voice module); Rapid Packing, Rapid City, S.D. (structure); Trojan Lithograph, Seattle (glossy face plate)
Distribution: Mass merchants, supermarkets and drug stores
Introduction: October 1994
Duration: Promotional
Construction: Corrugated (base); 24-point paperboard (header); voice module
Oral Logic's tubular display for Dentrust is available in both standard and seasonal versions.

Product: Snapple beverages
Number of displays: 2,000
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, convenience stores, mass merchants
Introduction: January 1994
Duration: Permanent
Construction: High-impact polystyrene (base, shelves and poles); injection-molded PETG plastic with multicolor silkscreening (side wrap); silkscreened, vacuum-formed plastic (bottle top)

Product: Dole bananas
Number of displays: 1,000
P-O-P company: Mobile Merchandisers, Mt. Vernon, Wash.
Distribution: Supermarkets
Introduction: February 1994
Duration: Permanent
Construction: Metal base; steel supports; plastic-coated wire tubing; sponge-vinyl basket liners; die-cut cardboard
Both Dole displays feature heavy-duty bases equipped with four lockable casters.

Exclusive data from Information Resources identifies the most display-driven categories

Products: Hormel Foods Corp. House of Tsang Take-Out meals and House of Tsang Instant Oriental Soups
Introduction: July 1994
P-O-P Company: Smythe Co., Minneapolis
Distribution: Supermarkets (soups); supermarkets, mass merchants and discount clubs (Take-Out meals)
Duration: Temporary
Hormel's House of Tsang soup display is a "weekend merchandiser" that takes up little space and sells out quickly.