Supermarket/Grocery

Retailer: CRC Supermarket
Location: Beijing, China
Comments: In Mandarin, Lay's is pronounced "leshi," meaning "happy things." In this market, chips are offered with such flavoring as "crispy, fragrant French chicken wings" and "fresh, crispy seafood."

Retailer: CRC Supermarket
Location: Beijing, China

Retailer: CRC Supermarket
Location: Beijing, China

Retailer: CRC Supermarket
Location: Beijing, China
Comments: Unilever's Omo soap is pronounced "Ao Miao" in China, meaning "magic" or "mysterious."

Retailer: CRC Supermarket
Location: Beijing, China
Comments: The only words not in Chinese characters are "Pedigree" and "Whiskas." This display represented, by far, this store's biggest commitment of real estate to pet food offerings. It should be noted that big dogs of the type shown on the display's headers and aisle violators are rarely seen in central Beijing.

Retailer: CRC Supermarket
Location: Beijing, China
Comments: Haagen-Dazs is an aggressive marketer in China. These freezers can even be spotted in the lobbies of high-end hotels. Haagen-Dazs has opened ice cream 'cafes' where people will pay as much as $40 (U.S.) for a sundae.

Retailer: CRC Supermarket
Location: Beijing, China
Comments: This very elegant, backlit Oral-B toothpaste/toothbrush display merchandises multiple, competive brands. Chairman Mao famously set dental care back for decades with his very public aversion to brushing his teeth. Today, public health surveys still show that almost half a billion people in China never brush their teeth.

Retailer: CRC Supermarket
Location: Beijing, China

Retailer: CRC Supermarket
Location: Beijing, China
Comments: The Coca-Cola name can be represented in Mandarin by four Chinese characters whose pronunciation approximates the sound "ko-ka-ko-la." The literal translation is "to allow the mouth to be able to rejoice."