Supermarket/Grocery

Client: Dr Pepper/Seven Up Inc., Plano, TexasIntroduction: November 2002
Construction: Corrugated, static cling vinyl
Distribution: Supermarkets, mass merchants
P-O-P company: 141 Communicator, Chicago
Comments: The "Smile and Say Canada Dry" contest invited consumers to enter a family photo to win $5,000. P-O-P included pole signs, static clings and corrugated displays.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Product: Tombstone pizza
P-O-P company: 141 Communicator (design), Chicago
Distribution: Supermarkets, mini-marts nationwide
Introduction: October 2002
Duration: Temporary
Construction: Corrugate, paperboard, vinyl static clings, LED lights with battery packs
Display set-up: Direct-to-store delivery salesforce
The freestanding freezer-aisle display for Tombstone pizza is dominated by a six-foot mummy with flashing eyes.

Product: Odwalla organic juices
Number of displays: 10,000 danglers, shelf strips and product talkers
P-O-P companies: ABG (danglers), Mira Loma, Calif.; Empire Screen Printing (shelf strips), Onalaska, Wis.; Graphic West Printing (product talkers), Stockton, Calif.
Distribution: Supermarkets, convenience stores, natural foods stores, universities and health clubs
Introduction: August 2002
Duration: Semipermanent
Display set-up: Odwalla direct store distributors

Product: Candies and gum
P-O-P company: Gamon International Inc., Elk Grove Village, Ill.
Distribution: Supermarkets, candy stores
Introduction: July 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Amurol Confections recently introduced three candy products to tie in with Nickelodeon's "Butt-Ugly Martians" cartoon show. Two are shown here and all are promoted in this prepacked floorstand.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars