Supermarket/Grocery

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Products: Computer software
P-O-P companies: Professional Container Corp. (temporary), City of Industry, Calif.; J.D. Equipment Inc. (wire and plastic), Los Angeles
Distribution: Mass merchants, office supply stores, computer stores, drugstores, supermarkets
Introduction: Fall 2001
Duration: Semipermanent and temporary
Construction: Corrugated, wire, plastic
Display set-up: Retail staff