Supermarket/Grocery

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.

A federal report on in-store advertising frequency, by channel

Client: Madden Communications on behalf of Kraft, Wood Dale, Ill.
Size of Run: 5,000
Production Date: April 2002
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise
Products: Containerized and Processed Foods
Comments: This space-efficient unit for small coffee tins was designed to gain secondary placement in supermarkets across the country. The sides of the unit were hot stamped so it appears that steam is coming out of the coffee cups.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.