Supermarket/Grocery

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Lite and Genuine Draft Beers
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 15,000
Dimensions (H x D x W): 5'1" x 1'9" x 3"
Weight: 8 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Churn, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Bags of pita chips
Distribution: Supermarkets
Intended Length of Use: 1 year
Size of Run: 2,000
Dimensions (H x D x W): 5'4" x 1'9" x 1'10"
Weight: 25 lbs.
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Anheuser-Busch, St. Louis, MO
Introduction: February 2005
Product(s) Promoted: B^e, aluminum bottle 4-packs, and other Budweiser products
Distribution: Supermarkets
Intended Length of Use: 2 years
Size of Run: 100
Dimensions (H x D x W): 60" x 18" x 24"
Weight: 60 lbs.
Producer: SMP Display & Design Group, Chattanooga, TN

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Design of the Times 2006 Contest Declaration

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Client: Kellogg Co., Battle Creek, MI
Introduction: November 2005
Product(s) Promoted: Club, Townhouse, Toasteds, Wheatables crackers
Distribution: Supermarkets
Intended Length of Use: 4 to 6 weeks
Size of Run: 10,000
Dimensions (H x D x W): 5.5' x 6.8' x 2.8'
Weight: 48 Ibs.
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications, Chicago, IL
Introduction: June 2005
Product(s) Promoted: Starbucks Coffee
Distribution: Grocery and supermarkets
Intended Length of Use: 2 years
Size of Run: 5,000
Dimensions (H x D x W): 4" x 1'6" x 4'
Weight: 15 lbs. (unit only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

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Client: JVC Co. of America, Wayne, NJ
Introduction: May 2006
Product(s) Promoted: Earbud Headphones
Distribution: Supermarkets (West Coast)
Intended Length of Use: 90 days
Size of Run: 220
Dimensions (H x D x W): 41" x 6" x 14"
Weight: 9.8 lbs. with product
Producer: Weber Display and Packaging, Philadelphia, PA

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Design of the Times 2006 Contest Declaration

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Client: Nestle Waters, Greenwich, CT
Introduction: March 2006
Product(s) Promoted: Bottled water
Distribution: Supermarkets
Intended Length of Use: 6 months to 1 year
Size of Run: 250 to 1,000
Dimensions (H x D x W): 2.375" x .10" x 24.5"
Weight: .005 lbs.
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2006 Contest Declaration

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Client: Canandaigua Wine Co., Canandaigua, NY
Introduction: September 2005
Product(s) Promoted: Smashed Grapes Wine
Distribution: National
Intended Length of Use: 6 to 8 weeks
Size of Run: 1,500
Dimensions (H x D x W): 6' x 2' x 5'
Weight: 5 lbs.
Producer: Hawver Display, Rochester, NY

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Design of the Times 2006 Contest Declaration

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Client: Kimberly-Clark, Irving, TX
Introduction: August 2005
Product(s) Promoted: Kotex Distribution: Wal-Mart Intended Length of Use: 1 to 2 weeks
Size of Run: 3,000 Dimensions (H x D x W): 58" x 48" x 40"
Weight: 325 Ibs.
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Snacks
Distribution: Supermarkets
Intended Length of Use: 3 years
Size of Run: 12,000
Dimensions (H x D x W): 56" x 18" x 36"
Weight: 65 lbs.
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?