Supermarket/Grocery

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: July 2005
Product(s) Promoted: Kraft Parmesan Cheese
Distribution: Supermarkets including Jewel-Osco, Pick 'N Save and Dierbergs
Intended Length of Use: 2 months
Size of Run: 1,000
Dimensions (H x D x W): 5' x 2' x 2'
Weight: 10 Ibs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kraft Foods Inc., Northbrook, IL
Introduction: March 2006
Product(s) Promoted: Rising Crust Pizza, Thin Crispy Crust Pizza, Half and Half Pizza.
Distribution: Supermarkets nationwide
Intended Length of Use: 4 to 6 Weeks
Size of Run: 6,250
Dimensions (H x D x W): 6' x 10.5" x 3'
Weight: 4.5 lbs.
Producer: Marketing Drive, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite beer
Distribution: Supermarkets and on-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 1,055
Dimensions (H x D x W): 31.25" x 4" x 73.5"
Weight: 67 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Schering-Plough Corp., Summit, NJ
Introduction: January 2006
Product(s) Promoted: Sun Care Products
Distribution: Supermarkets
Intended Length of Use: 3 months
Size of Run: 1,506
Dimensions (H x D x W): 60" x 16.25" x 18.5"
Weight: 18 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

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Client: Neutrogena, Los Angeles, CA
Introduction: January 2006
Product(s) Promoted: Clean Lash Tint
Distribution: Wal-Mart, National
Intended Length of Use: 2 weeks
Size of Run: 1,104
Dimensions (H x D x W): 47" x 6" x 14"
Weight: 11.2 Ibs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Safeway Inc., Pleasanton, CA
Introduction: August 2005
Product(s) Promoted: Lucerne dairy products
Distribution: All Safeway banners: Safeway, Vons, Pavilions, Dominick's, Randall's, Tom Thumb, Genuardi's and Carr's.
Intended Length of Use: 4 weeks
Size of Run: 1,600
Dimensions (H x D x W): 58" x 14" x 14"
Weight: 4.45 lbs.
Producer: Alcone Marketing Group, Irvine, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Procter & Gamble, Cinncinnati, OH
Introduction: May 2006
Product(s) Promoted: Simply Smooth coffee
Distribution: Supermarkets nationwide
Intended Length of Use: 1 year
Size of Run: 6,000
Dimensions (H x D x W): 65.75" x 15.375" x 14"
Weight: 26 lbs.
Producer: Pratt Display, Conyers, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Procter & Gamble, Toronto, ON
Introduction: January 2006
Product(s) Promoted: Shampoo and conditioner
Distribution: Food/Drug/Mass channels nationally in Canada
Intended Length of Use: 2 to 4 weeks
Size of Run: 2,000 units
Dimensions (H x D x W): 9.25" x 14" x 28.5"
Weight: 2.5 lbs.
Producer: Upshot, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Supermarkets and liquor stores nationwide
Intended Length of Use: 3 to 5 months
Size of Run: 1,200
Dimensions (H x D x W): 5'1" x 1'5" x 1'11"
Weight: 20 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

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Client: Buena Vista Home Entertainment, Burbank, CA
Introduction: February 2006
Product(s) Promoted: DVDs
Distribution: Grocery, Specialty Electronics and Video Retailers Nationally
Intended Length of Use: 1 week
Size of Run: 20,000
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 3 lbs.
Producer: Cornerstone Display Group, San Fernado, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?