Supermarket/Grocery

Client: Safeway Inc., Pleasanton, CA
Introduction: August 2005
Product(s) Promoted: Lucerne dairy products
Distribution: All Safeway banners: Safeway, Vons, Pavilions, Dominick's, Randall's, Tom Thumb, Genuardi's and Carr's.
Intended Length of Use: 4 weeks
Size of Run: 1,600
Dimensions (H x D x W): 58" x 14" x 14"
Weight: 4.45 lbs.
Producer: Alcone Marketing Group, Irvine, CA

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Design of the Times 2006 Contest Declaration

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Client: Procter & Gamble, Cinncinnati, OH
Introduction: May 2006
Product(s) Promoted: Simply Smooth coffee
Distribution: Supermarkets nationwide
Intended Length of Use: 1 year
Size of Run: 6,000
Dimensions (H x D x W): 65.75" x 15.375" x 14"
Weight: 26 lbs.
Producer: Pratt Display, Conyers, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Procter & Gamble, Toronto, ON
Introduction: January 2006
Product(s) Promoted: Shampoo and conditioner
Distribution: Food/Drug/Mass channels nationally in Canada
Intended Length of Use: 2 to 4 weeks
Size of Run: 2,000 units
Dimensions (H x D x W): 9.25" x 14" x 28.5"
Weight: 2.5 lbs.
Producer: Upshot, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: May 2006
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Supermarkets and liquor stores nationwide
Intended Length of Use: 3 to 5 months
Size of Run: 1,200
Dimensions (H x D x W): 5'1" x 1'5" x 1'11"
Weight: 20 lbs. (w/o product)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

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Client: Buena Vista Home Entertainment, Burbank, CA
Introduction: February 2006
Product(s) Promoted: DVDs
Distribution: Grocery, Specialty Electronics and Video Retailers Nationally
Intended Length of Use: 1 week
Size of Run: 20,000
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 3 lbs.
Producer: Cornerstone Display Group, San Fernado, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Genuine Draft and Lite Beers, 12-Pack Bottle Packaging
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 6,000 Dimensions (H x D x W): 29" x 9.875" x 7.25"
Weight: 1.5 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

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Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: January 2006
Product(s) Promoted: Nabisco cookies and crackers
Distribution: Mass merchants nationwide
Intended Length of Use: 4 weeks
Size of Run: 7,500
Dimensions (H x D x W): 76" x 39" x 58"
Weight: 68 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

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Client: Kellogg Co., Battle Creek, MI
Introduction: October 2005
Product(s) Promoted: Chips Deluxe, Fudge Stripes, and E.L. Fudge
Distribution: Supermarkets
Intended Length of Use: 4 to 6 Weeks
Size of Run: 7,500
Dimensions (H x D x W): 6' x 4.5' x 4.5'
Weight: 38 lbs.
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2006 Contest Declaration

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Client: The Gillette Co., Boston, MA
Introduction: June 2005
Product(s) Promoted: Batteries
Distribution: Kroger
Intended Length of Use: 2 years
Size of Run: 1,101
Dimensions (H x D x W): 79" x 36" x 48"
Weight: 225 lbs.
Producer: New Dimensions Research Corp., Mellville, NY

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Design of the Times 2006 Contest Declaration

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Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Power and manual razors, blades and accessories
Distribution: Supermarkets, mass and drug
Intended Length of Use: 1 year
Size of Run: 3,260
Dimensions (H x D x W): 1' x 3' x 3'
Weight: 90 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?