Sporting Goods

Client: Fender Musical Instrument Corp.
Producer: Fiberoptic Lighting Inc.
Category: Motion, Light or Sound: Sign
Comments: Fiberoptics, which appear brighter from a distance, were used in this display to draw customers to the appropriate store department. The use of laser drilling, silkscreening and extruded cabinets helped keep costs down.

Client: Victorinox
Producer: Thomson-Leeds Co.
Category: Multiple Materials: Fixture
Comments: This display was designed to work in 10 countries that utilize five different languages. The mechanized knife conveys basic product features. Custom signs on the base explain key points for local markets. A special UV inhibitor keeps the red plastic from fading. International voltage problems are solved with a 110/120 switch and a custom motor that handles both currents.

Client: Hoosier Lottery
Producer: Robert Nielsen & Associates
Category: Extruded Plastic: Sign
Comments: This indoor/outdoor sign has completely updatable, interchangeable graphics. The vacuum-formed polyethylene numbers are completely self-contained. They can be changed by using the thumb-twist access screws -- tools aren't required.

Client: The NRA
Producer: Stout Marketing
Category: Screen printing/silkscreening
Comments: The client needed precise color reproduction. Each cartridge image was stripped in from an individual four-color transparency.

Product: Wright & McGill Co. Eagle Claw fishing hooks
Number of displays: 1,500
P-O-P company: Proma Marketing, Englewood, Colo.
Distribution: Tackle shops
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated plastic (structure), metal, hooks
The Eagle Claw mobile, above, helps draw attention to the tackle maker's hook center merchandising display.

Client: Rawlings Co.
Producer: A.G Industries; Cleveland
Category: Multiple Materials Fixture