Sporting Goods

Client: Hoosier Lottery
Producer: Robert Nielsen & Associates
Category: Extruded Plastic: Sign
Comments: This indoor/outdoor sign has completely updatable, interchangeable graphics. The vacuum-formed polyethylene numbers are completely self-contained. They can be changed by using the thumb-twist access screws -- tools aren't required.

Client: The NRA
Producer: Stout Marketing
Category: Screen printing/silkscreening
Comments: The client needed precise color reproduction. Each cartridge image was stripped in from an individual four-color transparency.

Client: Spalding Sports Worldwide
Producer: Promotional Industries Inc.
Category: Metal/Wire: Counter, shelf or table unit
Comments: The use of brass side panels and a brass riser create an upscale, permanent image. The shadow-box treatment draws attention to the graphics. The display takes up 1 square foot of space yet holds 96 products.

Client: Fender Musical Instrument Corp.
Producer: Fiberoptic Lighting Inc.
Category: Motion, Light or Sound: Sign
Comments: Fiberoptics, which appear brighter from a distance, were used in this display to draw customers to the appropriate store department. The use of laser drilling, silkscreening and extruded cabinets helped keep costs down.

Product: Wright & McGill Co. Eagle Claw fishing hooks
Number of displays: 1,500
P-O-P company: Proma Marketing, Englewood, Colo.
Distribution: Tackle shops
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated plastic (structure), metal, hooks
The Eagle Claw mobile, above, helps draw attention to the tackle maker's hook center merchandising display.

Client: Rawlings Co.
Producer: A.G Industries; Cleveland
Category: Multiple Materials Fixture