Sporting Goods

Robert Nielsen & Associates Ltd.
G Tech Corp.
Rotationally/Blow-molded Plastics: Floorstands

Flair Industries Inc.
Titleist-Foot-Joy Worldwide
Multiple Materials: Fixtures

Product: Top-Flite Magna Series golf ball
Number of displays: 10,000
P-O-P company: Promotional Industries Inc., South Windsor, Conn.
Distribution: Golf pro shops, sporting goods stores and mass merchants
Introduction: March 1993
Duration: Semi-permanent
Construction: Corrugated with vacuum-formed plastic
Although the taped sales pitch makes the Spalding Magna Series unit really innovative, it can also be provided to retailers in a muted version.

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.

Product: Diversified Products The Door Thing
P-O-P companies: Retail Design Strategies, Altanta (design); Dyment Co., Lithia Springs, Ga., (manufacture)
Number of displays: 5,000
Distribution: Sporting goods stores, mass merchants, drug store chains
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
A small elastic band on the display simulates the product. The band attaches with clips to the cutout door and to the model's outstretched leg.

Product: Racket strings
Number of displays: 100
P-O-P company: Isport USA, Tustin, Calif.
Distribution: Sporting goods store: and pro shops
Introduction: February 1992
Duration: Permanent
Construction: Plexiglass
The 35-inch-high-by-13-inch-deep-by-14-inch-wide plexiglass case comes prepacked with 144 sets of string.

Product: Bats, IncrediBalls, and ball and batter's gloves
Number of displays: 500
Average unit cost: $400 (to retailer)
P-O-P company: RTC Industries, Chicago
Distribution: Sporting goods stores and mass merchants
Introduction: April 1992
Duration: Permanent
Construction: Interactive electronics, injection-molded case with sheet-metal back and graphics overlay with screening process

Type: Floorstand
Product: Killer Whale golf clubs
Client: Wilson Sporting Goods
P-O-P company: KMG Direct, Hoboken, N.J.
Construction: Coated stock and SBS; litho-mounted base was both glued and reinforced with polyethylene connectors
Introduction: July 1992