Sporting Goods

Manufacturer: Taylor Made Golf Co.
Products; Golf equipment
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Distribution: Golf stores
Construction/Materials: Wood cabinet, ABS face, fiberoptics, halogen lamp
Introduction: October 1996

Taylor Made forever changed the game with the creation of the Metalwood. Now it's rewriting the rules of golf merchandising.

Manufacturer: Taylor Made Golf Co.
Products: Taylor Made golf clubs
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Pro shops, golf stores, sporting goods stores
Construction/Materials: Polystyrene attached to particleboard base, high-impact styrene header, high-impact styrene and fir back, wire literature pocket
Introduction: August 1996

Manufacturer: Odyssey
Products: Putters, irons
P-O-P company: Mark Novak & Associates Inc., Park Ridge, Ill.
Distribution: Golf stores
Construction/Materials: Wood, steel, acrylic, perforated metal, vinyl decal
Introduction: May 1996

Manufacturer: Mizuno USA
Products: Miz Collection line of upscale golf equipment for women
P-O-P company: Visual Marketing Resources Inc., West Chester, Pa.
Distribution: Golf pro shops
Construction/Materials: All wood with plexiglass brochure holders
Introduction: January 1997

Manufacturer: Taylor Made Golf Co.
Products: Taylor Made golf clubs
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Pro shops, golf stores, sporting goods stores
Construction/Materials: Polystyrene base applied to particleboard, high-impact styrene header, high-impact styrene and fir back, wire literature pocket
Introduction: August 1996

Manufacturer: MacGregor Golf
Products: Golf clubs
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Pro shops and golf stores
Construction/Materials: Powder-coated wire, four-color print and screen printing on graphic panels; header is screen printed on high-impact styrene
Introduction: April 1997