Sporting Goods

Client: Lady Foot Locker
Producer: Medallion Associates; New York
Category: P-O-P Printing
Comments: A variety of printing techniques were used to create these banners, which were designed to make people aware of competitive sports for women and girls.

Client: Olin Corp.
Producer: Data Display Systems; Philadelphia
Category: Interactive, Video or LCD Counter, Shelf or Table Unit
Comments: The display shape identifies the product area and manufacturer. The unusual size attracts curious customers. The display was constructed of standard construction-size PVC pipe. No tooling was involved. A custom-designed circuit board controls all functions: display screen sequencing, calculations, timing and voltage regulation.

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.