Sporting Goods

Fall '95 Street Hockey P.O.P
DCI Marketing

Wenger Swiss Army Knife Store Program
Phoenix Display and Packaging Corp.

Copper Canyon Bicycle Accessory Display Launch
Display Products N.A. Inc.

Products: Spalding Sports Worldwide Top-Flite Magna EX and Top-Flite Hot XL golf balls
Number of displays: 1,000
P-O-P companies: Stone Container Corp. (design and manufacture), Richmond, Va.; The Super Market (graphics), East Long Meadow, Mass.
Distribution: Off-course pro shops
Introduction: November 1995
Duration: Semipermanent
Construction: Corrugated

Product: Golf clubs
Number of displays: 4,000 (standees), 16,000 (table-tops)
P-O-P company: Janwin Packaging Co., Scarborough, Ontario, Canada
Distribution: On- and off-course golf specialty shops
Introduction: June 1995
Duration: Temporary
Construction: Lithographed cardboard
This standee of Payne Stewart helps promote the Top-Flite brand name in on- and off-course golf specialty shops while touting a short-term money-back guarantee promotion.

Client: Ben Hogan Golf Co.
P-O-P company: Chicago Display Co., Melrose Park, Ill.

Client: AMF Consumer Products
P-O-P company: Chicago Display Co., Melrose Park, Ill.