Sporting Goods

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Client: Taylor Made Golf Co., Carlsbad, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Sports Equipment
Size of Run: 1,450
Objective: To design a sturdy, rolling cart to accommodate 22 golf clubs. It is used by golf pros in teaching students.

Client: Larry H. Miller Advertising, Salt Lake City/Delta Center
Product Promoted: Event promotion for the Utah Jazz in the 1997 NBA Finals
Marketing Objective: The giant window murals were designed to build enthusiasm and support for the Utah Jazz and the team's star, Karl Malone. The murals could be seen from several blocks away.
Producer: Creative Color, Salt Lake City
Distribution: Delta Center, home of the Utah Jazz

Product: All-wood golf putters
Distribution: Pro shops and high-end gift stores
Introduction: July 1997
Duration: Permanent
Construction: Oak
Appletree Golf's solid-wood, handcrafted putters are being introduced to the market with a three-club, solid-oak stand that emphasizes the high quality and natural materials of the product.

Client: Remington Arms Co., Madison, N.C.
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Sports Equipment

Client: Remington Arms Co., Madison, N.C.
P-O-P Company: Image Works Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Sports Equipment
Comments: The contoured lighted wall sign features a narrow 2-1/2-inch side profile with a peak center depth of only 4 -1/4 inches. Using a bright white, reflective interior and high-intensity fluorescent tubes, even, shadow-free light distribution was achieved. Graphics can be changed easily by removing the molded top cap.