Specialty Retailer

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Electronic Games
Distribution: Game Crazy, GameStop
Number of Stores: 4,400
Production Run Quantity: 4,600
Introduction: August 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 80" x 30" x 14"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Benjamin Moore & Co., Montvale, NJ
Product(s) Promoted: Benjamin Moore Affinity Retail Display
Distribution: Benjamin Moore Paint Retailers
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 48" x 36"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: 20th Century Fox, Century City, CA
Product(s) Promoted: Theatrical Film Release
Distribution: Movie theaters nationwide and 38 other countries
Number of Stores: 1,285
Production Run Quantity: 1,285
Introduction: May 2007
Intended Duration: 60-90 days
Dimensions (H x W x D): 132" x 78" x 114"
Weight: 315 lbs.
Budget Category (U.S.): $901 - $950

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Pro Power Welt footwear with Everguard Leather
Distribution: Independent Work Wear Retailers
Number of Stores: 600
Production Run Quantity: 600
Introduction: September 2006
Intended Duration: 4 months
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Pinnacle Brand Golf Balls
Distribution: Specialty stores (golf)
Number of Stores: 950
Production Run Quantity: 1,000
Introduction: February 2007
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 30" x 4"
Weight: 31 lbs.
Budget Category (U.S.): $51 - $100
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Enzymatic Therapy, Green Bay, WI
Product(s) Promoted: Specialty Nutrition Products
Distribution: Health Food Stores, Supermarkets, Drugstores, Mass Merchants
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 65 lbs.
Budget Category (U.S.): $51 - $100

Client: Matrix L'Oreal USA Products Inc., New York, NY
Product(s) Promoted: Color Hair Care Products
Distribution: Beauty salons and spas nationwide
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: December 2006
Intended Duration: 1 year
Dimensions (H x W x D): 14" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: Goen Technologies Inc., Whippany, NJ
Product(s) Promoted: Energy Diet Aids
Distribution: Health Food Stores
Number of Stores: 500
Production Run Quantity: 10,000
Introduction: January 2007
Intended Duration: 3-4 months
Dimensions (H x W x D): 47" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300