Specialty Retailer

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell AA8 Special Pack (Free Earbuds)
Distribution: Drugstores, Mass Merchants, Supermarkets, Specialty
Number of Stores: 56,000
Production Run Quantity: 56,000 displays; 2.3mm packs
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 24" x 42"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50

Client: Candle-lite, Cincinnati, OH
Product(s) Promoted: Candle-lite's Willow Lane Candle collection
Distribution: Specialty stores nationwide
Number of Stores: 180
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 2 years
Dimensions (H x W x D): 78" x 18" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $401 - $450

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Premium Timberland Boot
Distribution: Specialty urban footwear retailers
Number of Stores: 107
Production Run Quantity: 117
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 60" x 18" x 18"
Weight: 75.4 lbs.
Budget Category (U.S.): $701 - $750

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Cybershot phones
Distribution: Nationwide wireless retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Electronic Games
Distribution: Game Crazy, GameStop
Number of Stores: 4,400
Production Run Quantity: 4,600
Introduction: August 2006
Intended Duration: 2-3 months
Dimensions (H x W x D): 80" x 30" x 14"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Benjamin Moore & Co., Montvale, NJ
Product(s) Promoted: Benjamin Moore Affinity Retail Display
Distribution: Benjamin Moore Paint Retailers
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 48" x 36"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: 20th Century Fox, Century City, CA
Product(s) Promoted: Theatrical Film Release
Distribution: Movie theaters nationwide and 38 other countries
Number of Stores: 1,285
Production Run Quantity: 1,285
Introduction: May 2007
Intended Duration: 60-90 days
Dimensions (H x W x D): 132" x 78" x 114"
Weight: 315 lbs.
Budget Category (U.S.): $901 - $950

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Pro Power Welt footwear with Everguard Leather
Distribution: Independent Work Wear Retailers
Number of Stores: 600
Production Run Quantity: 600
Introduction: September 2006
Intended Duration: 4 months
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50