Specialty Retailer

Client: Professional Paint Inc., Denver, CO
Product(s) Promoted: Paint
Distribution: Frazee - California, General Paint - Canada, Kwal - Colorado, Stellar-Kwal - Texas, Color Wheel - Florida, Parker - Washington State
Number of Stores: 600
Production Run Quantity: 1,800
Introduction: November 2006
Intended Duration: 5-7 years
Dimensions (H x W x D): 96" x 96" x 24"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Warner Home Video, Burbank, CA
Product(s) Promoted: Happy Feet DVD
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 10,250
Production Run Quantity: 11,000
Introduction: March 2007
Intended Duration: 1 week
Dimensions (H x W x D): 74" x 49" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Style-specific Timberland Pro footwear
Distribution: Independent footwear and workwear retailers
Number of Stores: 400
Production Run Quantity: 400
Introduction: September 2006
Intended Duration: 2 years
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Coca-Cola Femsa de Colombia, Bogota, Colombia
Product(s) Promoted: Coca Cola and Crush Bottles
Distribution: Independent Columbian Retailers
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 23" x 12"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Diddy Kong Racing Game for Nintendo DS
Distribution: Game Crazy, GameStop, Fred Meyer, Fry's, RC Willey, and The Nintendo World Store
Number of Stores: 4,785
Production Run Quantity: 4,900
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 58" x 35" x 16"
Weight: 8 lbs.
Budget Category (U.S.): $16 - $25

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers Kids Shoes
Distribution: Footwear Stores
Number of Stores: 800
Production Run Quantity: 2,400
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 42" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Michaels, Dallas, TX
Product(s) Promoted: Gift cards, gift tins and envelopes
Distribution: Michaels
Number of Stores: 200
Production Run Quantity: 200
Introduction: November 2006
Intended Duration: Holiday season
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 32 lbs.
Budget Category (U.S.): $101 - $150
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Pretty Cream and Spray Hair Remover
Distribution: Drugstores, Health Stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 66" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50

Client: Commonwealth Brands Inc., Bowling Green, KY
Product(s) Promoted: Cigarettes
Distribution: Primarily tobacco outlets and gas stations, but some CVS drugstores and c-stores
Number of Stores: 5,000
Production Run Quantity: 10,000
Introduction: May 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 21" x 6" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10